Hypebeast and Pop-Tarts Coordinate the Crazy Good Skate Jam
An immersive skate jam pop-up is coming to The Berrics in Los Angeles on September 1st from 7 PM to 11 PM. This 18+ event is co-organized by Hypebeast and Pop-Tarts, which is an unlikely but cheeky pairing.
Officially named the Crazy Good Skate Jam, the pop-up will feature a competitive skate contest, various sampling opportunities, and an opportunity to shop the Proper Gnar merch capsule which is "inspired by the bold flavors of Pop-Tarts." From apparel and hats to skate decks and grip tapes, the dessert-inspired merch line is playful and whimsical as it draws on the iconic frosting, filling, and sprinkles of Pop-Tarts.
In addition to the skate competition, for which there are cash prizes, as well, the skate jam pop-up will have free time for guests to ride ramps and boxes.
Image Credit: Hypebeast
Officially named the Crazy Good Skate Jam, the pop-up will feature a competitive skate contest, various sampling opportunities, and an opportunity to shop the Proper Gnar merch capsule which is "inspired by the bold flavors of Pop-Tarts." From apparel and hats to skate decks and grip tapes, the dessert-inspired merch line is playful and whimsical as it draws on the iconic frosting, filling, and sprinkles of Pop-Tarts.
In addition to the skate competition, for which there are cash prizes, as well, the skate jam pop-up will have free time for guests to ride ramps and boxes.
Image Credit: Hypebeast
Trend Themes
1. Branded Pop-up Events - Companies are partnering to create immersive experiences that showcase their brand and engage with consumers.
2. Skate Culture Crossover - Skateboarding is becoming more mainstream and is crossing over into other industries and events.
3. Food & Beverage Collaborations - Food and beverage companies are collaborating with unexpected industries, such as skateboarding, to attract new consumers.
Industry Implications
1. Food & Beverage - Food and beverage companies, like Pop-Tarts, can collaborate with unlikely industries, such as skateboarding, to create unique experiences and drive brand awareness.
2. Apparel & Merchandise - Collaborative events, such as skate jams, create opportunities for apparel companies, like Proper Gnar, to create merchandise that caters to the interests of skate culture enthusiasts.
3. Sports & Recreation - More events, like skate jams, are being created that bring together athletes and enthusiasts of alternative sports, providing opportunities for companies to sponsor and showcase their products and services.
2.2
Score
Popularity
Activity
Freshness
