Hypebeast and Pop-Tarts Coordinate the Crazy Good Skate Jam
An immersive skate jam pop-up is coming to The Berrics in Los Angeles on September 1st from 7 PM to 11 PM. This 18+ event is co-organized by Hypebeast and Pop-Tarts, which is an unlikely but cheeky pairing.
Officially named the Crazy Good Skate Jam, the pop-up will feature a competitive skate contest, various sampling opportunities, and an opportunity to shop the Proper Gnar merch capsule which is "inspired by the bold flavors of Pop-Tarts." From apparel and hats to skate decks and grip tapes, the dessert-inspired merch line is playful and whimsical as it draws on the iconic frosting, filling, and sprinkles of Pop-Tarts.
In addition to the skate competition, for which there are cash prizes, as well, the skate jam pop-up will have free time for guests to ride ramps and boxes.
Image Credit: Hypebeast
Officially named the Crazy Good Skate Jam, the pop-up will feature a competitive skate contest, various sampling opportunities, and an opportunity to shop the Proper Gnar merch capsule which is "inspired by the bold flavors of Pop-Tarts." From apparel and hats to skate decks and grip tapes, the dessert-inspired merch line is playful and whimsical as it draws on the iconic frosting, filling, and sprinkles of Pop-Tarts.
In addition to the skate competition, for which there are cash prizes, as well, the skate jam pop-up will have free time for guests to ride ramps and boxes.
Image Credit: Hypebeast
Trend Themes
1. Branded Pop-up Events - Companies are partnering to create immersive experiences that showcase their brand and engage with consumers.
2. Skate Culture Crossover - Skateboarding is becoming more mainstream and is crossing over into other industries and events.
3. Food & Beverage Collaborations - Food and beverage companies are collaborating with unexpected industries, such as skateboarding, to attract new consumers.
Industry Implications
1. Food & Beverage - Food and beverage companies, like Pop-Tarts, can collaborate with unlikely industries, such as skateboarding, to create unique experiences and drive brand awareness.
2. Apparel & Merchandise - Collaborative events, such as skate jams, create opportunities for apparel companies, like Proper Gnar, to create merchandise that caters to the interests of skate culture enthusiasts.
3. Sports & Recreation - More events, like skate jams, are being created that bring together athletes and enthusiasts of alternative sports, providing opportunities for companies to sponsor and showcase their products and services.
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