The Baskin-Robbins DIY Creature Creations Kits are Customizable
Michael Hemsworth — September 26, 2020 — Marketing
References: baskinrobbins & brandeating
The Baskin-Robbins DIY Creature Creations Kits have been announced by the ice cream brand as a followup to the previous Creature Creations to help consumers create delicious desserts from the comfort of home. The kits come with two pre-packed quarts of ice cream along with colorful sprinkles and a total of five Creature-inspired cups that come in unicorn, monster or mermaid style choices. An additional five white chocolate toppers as well as five wearable Creature crowns come packed inside to allow for a completely customizable final product.
The Baskin-Robbins DIY Creature Creations Kits also come with access to a free eBook featuring the Creature Creations themselves that has been written by actor Taye Diggs for download directly from the brand's website.
Image Credit: Baskin-Robbins
The Baskin-Robbins DIY Creature Creations Kits also come with access to a free eBook featuring the Creature Creations themselves that has been written by actor Taye Diggs for download directly from the brand's website.
Image Credit: Baskin-Robbins
Trend Themes
1. DIY Food Kits - Disruptive innovation opportunity: Developing customizable food kits that allow consumers to create personalized desserts or meals at home.
2. At-home Entertainment - Disruptive innovation opportunity: Creating interactive experiences or kits that provide entertainment and engagement for consumers in the comfort of their own homes.
3. Collaborative Branding - Disruptive innovation opportunity: Partnering with well-known individuals or influencers to create branded content or products that resonate with consumers.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Introducing new and innovative food and beverage products or kits that cater to customization and convenience.
2. Entertainment and Gaming - Disruptive innovation opportunity: Developing interactive entertainment experiences or products that can be enjoyed at home.
3. Marketing and Advertising - Disruptive innovation opportunity: Exploring new and creative ways to collaborate with influential individuals or celebrities for brand promotion and engagement.
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