Ideas
Explore the world's #1 largest database of ideas and innovations, with 481,101 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,703 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,703 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 481,101 cutting edge ideas.

Handguns Made of Fast Food

Clean the Sky - Positive Eco Trends & Breakthroughs

Eno Scares You Into Cleaning Your Hands

— March 26, 2009 — Marketing
New Moon and Twilight star Robert Pattinson reportedly stinks and does not wash his hair. But let’s hope the man washes his hands before eating. And if he doesn’t, he should take a look at this ad.

While this ad, which shows a handgun made of burgers, chocolate bars, cookies, and other assorted unhealthy fast food items, could be perfect for an anti-fast food and obesity campaign, it is not.

The ad promotes an antacid from Eno. The premise is that eating this fast food can cause some serious stomach issues.

The badass ad was photographed by Pradip Dasgupta for ad agency Ogilvy & Mather, Gurgaon, India with a creative team of Ajay Gahlaut, Nitin Srivastava, Krishnapriya Dutta Gupta and Kanishka Vashisth.
Trend Themes
1. Anti-fast Food Campaign - Disruptive innovation opportunity: Create innovative advertising campaigns that promote healthier food choices and raise awareness about the negative effects of fast food on health.
2. Health-conscious Marketing - Disruptive innovation opportunity: Develop marketing strategies that target health-conscious consumers and emphasize the importance of maintaining a balanced diet and lifestyle.
3. Creative Food Advertising - Disruptive innovation opportunity: Explore unconventional approaches to food advertising that capture attention and deliver impactful messages about dietary habits.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Introduce innovative and healthier fast food options that cater to the growing demand for nutritious food.
2. Advertising and Marketing - Disruptive innovation opportunity: Develop new advertising techniques and strategies that effectively communicate the benefits of healthier food choices.
3. Health and Wellness - Disruptive innovation opportunity: Create products and services that support individuals in making healthier food choices and maintaining a balanced lifestyle.
2.6
Score
Popularity
Activity
Freshness