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Handguns Made of Fast Food

Clean the Sky - Positive Eco Trends & Breakthroughs

Eno Scares You Into Cleaning Your Hands

— March 26, 2009 — Marketing
New Moon and Twilight star Robert Pattinson reportedly stinks and does not wash his hair. But let’s hope the man washes his hands before eating. And if he doesn’t, he should take a look at this ad.

While this ad, which shows a handgun made of burgers, chocolate bars, cookies, and other assorted unhealthy fast food items, could be perfect for an anti-fast food and obesity campaign, it is not.

The ad promotes an antacid from Eno. The premise is that eating this fast food can cause some serious stomach issues.

The badass ad was photographed by Pradip Dasgupta for ad agency Ogilvy & Mather, Gurgaon, India with a creative team of Ajay Gahlaut, Nitin Srivastava, Krishnapriya Dutta Gupta and Kanishka Vashisth.
Trend Themes
1. Anti-fast Food Campaign - Disruptive innovation opportunity: Create innovative advertising campaigns that promote healthier food choices and raise awareness about the negative effects of fast food on health.
2. Health-conscious Marketing - Disruptive innovation opportunity: Develop marketing strategies that target health-conscious consumers and emphasize the importance of maintaining a balanced diet and lifestyle.
3. Creative Food Advertising - Disruptive innovation opportunity: Explore unconventional approaches to food advertising that capture attention and deliver impactful messages about dietary habits.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Introduce innovative and healthier fast food options that cater to the growing demand for nutritious food.
2. Advertising and Marketing - Disruptive innovation opportunity: Develop new advertising techniques and strategies that effectively communicate the benefits of healthier food choices.
3. Health and Wellness - Disruptive innovation opportunity: Create products and services that support individuals in making healthier food choices and maintaining a balanced lifestyle.
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