McDonald's 'Unskippable Ad' Was Designed as YouTube Pre-Roll
Ellen Smith — April 28, 2020 — Marketing
References: mcdonalds.ru & adweek
McDonald's 'Unskippable ad' deviates from common fast food advertising tropes to relay an important and clever message about maintaining proper hygiene during the COVID-19 pandemic and beyond.
This 20-second ad spot was specifically designed as pre-roll for YouTube, meaning it plays automatically before clips, and because of its short length, viewers are unable to skip the ad before watching their desired content. The ad features a single shot of someone washing their hands with soap. The commercial is accompanied by a faux button that reads "Video will play after this ad" and text that reads "20 seconds you can't skip," making the message of this video instantly clear.
The ad was pulled together for McDonald's Russia by Leo Burnett Moscow.
This 20-second ad spot was specifically designed as pre-roll for YouTube, meaning it plays automatically before clips, and because of its short length, viewers are unable to skip the ad before watching their desired content. The ad features a single shot of someone washing their hands with soap. The commercial is accompanied by a faux button that reads "Video will play after this ad" and text that reads "20 seconds you can't skip," making the message of this video instantly clear.
The ad was pulled together for McDonald's Russia by Leo Burnett Moscow.
Trend Themes
1. Unskippable Ads - Develop unskippable ads to convey important messages to viewers
2. Hygiene Advertising - Incorporate hygiene messaging into advertisements to promote health and wellness
3. Pre-roll Advertising - Design pre-roll ads for YouTube to increase visibility and engagement
Industry Implications
1. Fast Food - Fast food chains can market their commitment to health and safety measures through innovative advertisements with hygiene messaging
2. Advertising - Ad agencies can capitalize on trends in unskippable ads and pre-roll advertising to market their clients' products and services
3. Health and Wellness - Health and wellness companies can incorporate hygiene messaging into their advertisements to promote health and wellness practices
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