Sanrio and adidas Join Forces to Highlight Hello Kitty
Amy Duong — September 9, 2022 — Pop Culture
Sanrio and adidas Originals are the latest duo to work alongside one another as the two celebrate the beloved character Hello Kitty. The new project spotlights some of the most iconic silhouettes by the sportswear imprint including the Superstar sneaker, the Forum Lo, and the Astir sneaker.
Emblems that nod to the character are seen adorning the shoes including her iconic head motif that is accenting the lateral heel on the Superstar sneaker along with a polka-dotted heel tab. It is rounded out by a co-branded tongue and a colorful lacing system. The adidas Forum Low is designed with a palette of pink, white, black, and red with polka dots. The Astir celebrates her iconic bowtie at the collar and features red laces.
Image Credit: adidas
Emblems that nod to the character are seen adorning the shoes including her iconic head motif that is accenting the lateral heel on the Superstar sneaker along with a polka-dotted heel tab. It is rounded out by a co-branded tongue and a colorful lacing system. The adidas Forum Low is designed with a palette of pink, white, black, and red with polka dots. The Astir celebrates her iconic bowtie at the collar and features red laces.
Image Credit: adidas
Trend Themes
1. Cartoon-inspired Sneakers - Collaborations between brands and animation companies are becoming a popular trend in the fashion industry.
2. Iconic Character Nods - Brands are exploring ways to incorporate recognizable character motifs into their products to appeal to a wider audience.
3. Vibrant Color Schemes - Fashion brands are shifting towards using bright and bold color palettes for their products to attract younger, bolder consumers.
Industry Implications
1. Fashion Industry - Fashion brands are incorporating cartoon characters into their products to attract younger generations and boost their sales.
2. Animation Industry - Animation and entertainment companies are collaborating with fashion brands to expand their reach and promote their characters.
3. Footwear Industry - Sneaker companies are collaborating with pop culture icons to create unique and eye-catching designs that appeal to a wider audience.
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