The Iconic Café Latte Protein Powder Has 100mg of Caffeine
Michael Hemsworth — March 31, 2020 — Marketing
References: drinkiconic & trndmonitor
The Iconic Café Latte Protein Powder is a new product format from the brand that aims to deliver exceptional taste and nutrition with a burst of caffeine to help offer a much-needed pick-me-up for busy consumers. The product is formulated with 100mg of caffeine and can be used just like a traditional protein powder thanks to the 20 grams it features per serving. The product contains just 90 calories per serving along with zero sugar in the mix to make it a health-focused option that will fit well with many diet preferences.
The Iconic Café Latte Protein Powder is sweetened with monkfruit extract, while seat salt in the mix helps to balance the flavor and help the coffee profile really pop.
The Iconic Café Latte Protein Powder is sweetened with monkfruit extract, while seat salt in the mix helps to balance the flavor and help the coffee profile really pop.
Trend Themes
1. Caffeine-infused Protein Powders - Incorporating caffeine into protein powders to offer consumers an extra boost.
2. Monk Fruit Sweetener - Using monk fruit extract as a natural sweetener alternative in food and beverage products.
3. Zero Sugar Products - Creating food and beverage options that contain no sugar while still maintaining flavor and functionality.
Industry Implications
1. Nutritional Supplements - Introducing caffeine-infused protein powders into the nutritional supplement industry to attract consumers who want both a protein boost and a caffeine fix.
2. Food and Beverage - Incorporating monk fruit sweetener and zero sugar options in food and beverage products to cater to consumers who want healthier alternatives.
3. Fitness and Wellness - Developing products that cater to health and wellness, such as caffeine-infused protein powders, that attract consumers looking to maintain a healthy lifestyle.
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