Jimmy’s x Myprotein Iced Coffee Has 5.6-Grams of Protein
Michael Hemsworth — March 14, 2024 — Lifestyle
Jimmy’s x Myprotein iced coffee has been created in collaboration between the brands as a flavorful product perfect for offering a boost to energy levels, while also providing a touch of essential nutrition.
The product features Jimmy's signature coffee that's infused with 5.6-grams of milk protein in every 100ml, which comes in at 14-grams per can. This gives the coffee a nutritional boost that consumers will appreciate when seeking out a way to ensure they're keeping up with their nutritional needs during hectic schedules. The product is available now at Tesco locations in the UK for £5 with additional retailers slated to start stocking it in April.
Managing Director of Jimmy's Luke Wilkes commented on the Jimmy’s x Myprotein iced coffee saying, "This collaboration will bring consumers their usual refreshing iced coffee but also provides a boost of high-quality protein. Whether you’re fuelling up for a workout or simply looking to add that little bit of extra protein into your diet, we know this product will be ideal for Jimmy’s usual fanbase and fitness enthusiasts alike.”
The product features Jimmy's signature coffee that's infused with 5.6-grams of milk protein in every 100ml, which comes in at 14-grams per can. This gives the coffee a nutritional boost that consumers will appreciate when seeking out a way to ensure they're keeping up with their nutritional needs during hectic schedules. The product is available now at Tesco locations in the UK for £5 with additional retailers slated to start stocking it in April.
Managing Director of Jimmy's Luke Wilkes commented on the Jimmy’s x Myprotein iced coffee saying, "This collaboration will bring consumers their usual refreshing iced coffee but also provides a boost of high-quality protein. Whether you’re fuelling up for a workout or simply looking to add that little bit of extra protein into your diet, we know this product will be ideal for Jimmy’s usual fanbase and fitness enthusiasts alike.”
Trend Themes
1. Protein-infused Beverages - Incorporating protein into beverages offers a convenient way for consumers to boost their nutrition intake throughout the day.
2. Brand Collaboration Products - Partnerships between brands create innovative products that cater to multiple consumer needs in a single offering.
3. Fitness-focused Functional Beverages - Functional beverages tailored for fitness enthusiasts address the demand for convenient and nutritious options in the market.
Industry Implications
1. Beverage Industry - The beverage industry can explore protein-enriched drinks to cater to health-conscious consumers seeking convenient nutrition options.
2. Food and Beverage Collaboration - Collaborations within the food and beverage industry can lead to the development of unique products that combine taste and functionality.
3. Fitness and Nutrition Market - The fitness and nutrition market can tap into the trend of functional beverages to provide targeted solutions for consumers pursuing active lifestyles.
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