SmartSweets' Red Twists are a Better-for-You Take on Licorice
Laura McQuarrie — November 23, 2020 — Lifestyle
References: smartsweets & foodbusinessnews.net
SmartSweets is putting a better-for-you spin on red licorice twists with its newest product, Red Twists, which contain just two grams of sugar per each 1.8-ounce bag. The bags also offer 12 grams of fiber in the form of a snack that's entirely plant-based, gluten-free and full of berry flavor.
The Red Twists are free from artificial flavors, sweeteners and colors, as well as sugar alcohols and added sugar. Intentionally created to be a healthier option to traditional red licorice twists, SmartSweets' Red Twists are described as "92% less sugar than other licorice" and "38% less calories than the other licorice."
In place of sugar alcohols and artificial sweeteners, these low-sugar sweets make the most of high-quality, natural sweeteners like monk fruit and allulose.
Image Credit: SmartSweets
The Red Twists are free from artificial flavors, sweeteners and colors, as well as sugar alcohols and added sugar. Intentionally created to be a healthier option to traditional red licorice twists, SmartSweets' Red Twists are described as "92% less sugar than other licorice" and "38% less calories than the other licorice."
In place of sugar alcohols and artificial sweeteners, these low-sugar sweets make the most of high-quality, natural sweeteners like monk fruit and allulose.
Image Credit: SmartSweets
Trend Themes
1. Low-sugar Confections - SmartSweets' Red Twists are leading the trend of low-sugar candies with their healthier, reduced-sugar licorice twists.
2. Plant-based Snacks - The plant-based and gluten-free Red Twists offer a disruptive innovation opportunity in the plant-based snacks market, catering to health-conscious consumers.
3. Natural Sweeteners - SmartSweets' use of high-quality, natural sweeteners like monk fruit and allulose presents an opportunity for disruptive innovation in the natural sweeteners industry.
Industry Implications
1. Candy Manufacturing - The low-sugar licorice twists trend opens up a disruptive innovation opportunity for candy manufacturers to create healthier versions of popular confections.
2. Plant-based Food - The plant-based and gluten-free Red Twists tap into the growing plant-based food industry, offering a disruptive innovation in the snack category.
3. Sweeteners Manufacturing - The use of natural sweeteners like monk fruit and allulose by SmartSweets presents a disruptive innovation opportunity for the sweeteners manufacturing industry to explore new, healthier alternatives.
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