Ritter Sport's Schoko & Gras Flavor Has a Paper Packaging Design
Laura McQuarrie — November 19, 2020 — Eco
References: ritter-sport.de & designtaxi
In partnership with supermarket chain Billa in Austria, Ritter Sport is introducing paper chocolate wrappers to address low recycling rates. The sustainable packaging solution has been applied to the brand's Schoko & Gras bar, which shares the flavors of milk chocolate and hemp seed.
The brand first tested its paper packaging prototype earlier this year and the design has since been improved based on feedback. The packaging design was created to consider the automatic packaging process, transportation and the way the product is presented in stores to consumers. As Ritter Sport describes, "With our single-material packaging made of polypropylene, we save considerable amounts of material and thus energy, it is fully recyclable and—what is particularly important—it meets our requirements for product safety and optimal product protection."
In the fight against plastic packaging, a growing number of confectionery brands are embracing alternative materials to boost recyclability and minimize waste.
Image Credit: Ritter Sport
The brand first tested its paper packaging prototype earlier this year and the design has since been improved based on feedback. The packaging design was created to consider the automatic packaging process, transportation and the way the product is presented in stores to consumers. As Ritter Sport describes, "With our single-material packaging made of polypropylene, we save considerable amounts of material and thus energy, it is fully recyclable and—what is particularly important—it meets our requirements for product safety and optimal product protection."
In the fight against plastic packaging, a growing number of confectionery brands are embracing alternative materials to boost recyclability and minimize waste.
Image Credit: Ritter Sport
Trend Themes
1. Alternative Packaging Materials - The use of paper as a packaging material for chocolates presents an opportunity for brands to reduce plastic waste and improve recyclability.
2. Sustainable Packaging Solutions - The introduction of recyclable paper wrappers for chocolates showcases the potential for sustainable packaging solutions in the confectionery industry.
3. Growing Focus on Recycling - The collaboration between Ritter Sport and Billa highlights the increasing emphasis on recycling as a way to address low recycling rates and promote environmental sustainability.
Industry Implications
1. Confectionery - The confectionery industry can explore the use of alternative packaging materials to enhance sustainability and reduce plastic waste.
2. Supermarkets/retail - Supermarkets and retail stores can support the adoption of sustainable packaging solutions by encouraging and promoting products with recyclable paper packaging.
3. Packaging Manufacturing - The introduction of paper packaging for chocolates opens up opportunities for packaging manufacturers to develop and produce eco-friendly and innovative packaging solutions.
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