Nespresso Master Origins Colombia Comes Ready to Drink
Michael Hemsworth — September 30, 2024 — Lifestyle
Nespresso Master Origins Colombia has been launched by the brand in the US as its first ready-to-drink (RTD) coffee product that's arriving in celebration of National Coffee Day. The drink comes as part of the Nespresso Bloom range and features Columbian coffee to provide a deep, high-quality flavor profile that's sweetened using Nespresso Coffee Blossom Honey. The drink is packaged in aluminum cans and will be offered at Nespresso shops in four packs, while online shoppers will be able to pick it up in 12 packs starting in October.
CEO of Nespresso North America Alfonso Gonzalez Loeschen spoke on the Nespresso Master Origins Colombia drink saying, "As on-the-go coffee demand continues to grow in the US, we saw the opportunity to reimagine how Nespresso can elevate coffee moments for today’s consumer. This RTD sits at the intersection of functionality and sustainability as a byproduct of our commitment to regenerative agriculture efforts to protect the future of coffee.”
CEO of Nespresso North America Alfonso Gonzalez Loeschen spoke on the Nespresso Master Origins Colombia drink saying, "As on-the-go coffee demand continues to grow in the US, we saw the opportunity to reimagine how Nespresso can elevate coffee moments for today’s consumer. This RTD sits at the intersection of functionality and sustainability as a byproduct of our commitment to regenerative agriculture efforts to protect the future of coffee.”
Trend Themes
1. Honey-sweetened Beverages - The use of honey as a natural sweetener caters to consumers seeking healthier alternatives to traditional sugars.
2. Sustainable Packaging - Aluminum can packaging emphasizes the shift toward eco-friendly materials that can be recycled, aligning with increasing sustainability efforts.
3. Ready-to-drink Coffees - The rise of RTD coffee products highlights the growing demand for convenient, high-quality coffee solutions tailored to busy lifestyles.
Industry Implications
1. Beverage - The beverage industry sees continuous innovation with the introduction of new flavor profiles and health-conscious ingredients.
2. Packaging - The packaging industry is increasingly focusing on sustainability with materials like aluminum cans that support environmental goals.
3. Agriculture - Agriculture benefits from regenerative practices that ensure the long-term sustainability of coffee farming, reflecting broader industry shifts.
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