Gelson's Epicure Coffee Series Was Created with Go Get Em Tiger
Michael Hemsworth — February 24, 2024 — Lifestyle
References: gelsons & progressivegrocer
The surge in popularity of private label products is seeing the market grow with an array of new options, which is what we're seeing with the new Gelson's Epicure Coffee Series.
The coffee products were created in partnership with the LA-based coffee roaster Go Get Em Tiger, and consists of four 12-ounce whole bean coffees that are available now for purchase from the 28 Gelson's locations in Southern California. The coffee include Abaya Lake Ethiopia, Boa Vista Brazil, Cerro de Oro Guatemala and Gelson’s Reserve.
VP of Center Store Rich Gillmore spoke on the Gelson's Epicure Coffee Series saying, "We are thrilled to collaborate with Go Get Em Tiger to launch our Epicure Coffee Series. For our guests who truly enjoy and appreciate some of the best coffees in the world, we hope this will become a savored part of every day.”
The coffee products were created in partnership with the LA-based coffee roaster Go Get Em Tiger, and consists of four 12-ounce whole bean coffees that are available now for purchase from the 28 Gelson's locations in Southern California. The coffee include Abaya Lake Ethiopia, Boa Vista Brazil, Cerro de Oro Guatemala and Gelson’s Reserve.
VP of Center Store Rich Gillmore spoke on the Gelson's Epicure Coffee Series saying, "We are thrilled to collaborate with Go Get Em Tiger to launch our Epicure Coffee Series. For our guests who truly enjoy and appreciate some of the best coffees in the world, we hope this will become a savored part of every day.”
Trend Themes
1. Rise of Premium Private Labels - The surge in popularity of private label products is driving the growth of new high-quality options in the market.
2. Collaborative Coffee Creations - Partnerships between retailers and specialty coffee roasters are producing unique and exclusive coffee blends for consumers.
3. Regionalized Coffee Offerings - Retailers are curating coffee selections that highlight specific regions and flavor profiles for a more personalized consumer experience.
Industry Implications
1. Retail - Retailers are leveraging partnerships with specialty roasters to differentiate their private label products in the crowded market.
2. Food and Beverage - The growing demand for premium private label coffees is reshaping the coffee industry with new collaborative product offerings.
3. Hospitality - Hotels and cafes can explore partnerships with local roasters to introduce exclusive coffee blends that cater to discerning guests.
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