Two Chicks Makes Premium Cocktails with Botanical Ingredients
Laura McQuarrie — May 15, 2020 — Lifestyle
References: twochickscocktails & foodbusinessnews.net
Two Chicks' ready-to-drink sparkling cocktails are spirit-based and enhanced with natural fruit essences and botanical ingredients, offering refreshing ways for people to enjoy some of their favorite drinks. While the brand's Sparkling New Fashioned puts a different spin on the classic old fashioned with a rich and smoky combination of whiskey, ginger and orange, Sparkling Vodka CuTea boasts a base of vodka that's paired with cucumber tea, peach and thyme. Two Chicks also makes its own take on margaritas, gimlets and palomas.
The premium ready-to-drink cocktails are packaged in slim cans that come in at less than 100 calories per serving, appealing to consumers who are wary of sugar-heavy cocktails that are packed full of artificial ingredients.
Image Credit: Two Chicks
The premium ready-to-drink cocktails are packaged in slim cans that come in at less than 100 calories per serving, appealing to consumers who are wary of sugar-heavy cocktails that are packed full of artificial ingredients.
Image Credit: Two Chicks
Trend Themes
1. Premium Ready-to-drink Cocktails - Disruptive innovation opportunity: Develop innovative flavor combinations and healthier alternatives to traditional cocktails in convenient ready-to-drink formats.
2. Botanical-infused Beverages - Disruptive innovation opportunity: Explore the use of natural fruit essences and botanical ingredients to create unique flavor profiles in various beverage categories.
3. Low-calorie Cocktail Options - Disruptive innovation opportunity: Create low-calorie cocktail options that appeal to health-conscious consumers by using quality ingredients and thoughtful flavor combinations.
Industry Implications
1. Beverage Manufacturing - Disruptive innovation opportunity: Integrate natural botanical ingredients and unique flavor combinations into traditional beverage manufacturing processes to create differentiated products.
2. Alcoholic Beverage Industry - Disruptive innovation opportunity: Rethink traditional cocktail recipes and develop innovative ready-to-drink products that cater to changing consumer preferences for convenience and healthier options.
3. Health and Wellness Market - Disruptive innovation opportunity: Tap into the growing health-conscious consumer segment by offering low-calorie cocktails with natural ingredients that align with wellness trends.
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