F!VE Drinks Co. Tempts Drinkers Who are Graduating from Seltzers
Laura McQuarrie — June 4, 2021 — Lifestyle
References: buyfivedrinks.co & forbes
F!VE Drinks Co. makes canned cocktails with premium ingredients that may tempt wine, beer or hard seltzer fans away from their usual choices. The ready-to-drink options make it easy for adults to enjoy classics like Moscow Mules, Margaritas and Mojitos without the need for any mixing of ingredients, or the cleanup that comes afterward.
As Dharma Tamm, the president of Rogue Ales & Spirits, sees it, consumers are "looking for non-beer products in historically beer-centric occasions.” While many drinkers have found themselves satisfied with hard seltzers, F!VE Drinks Co. has the potential to appeal to those who are looking for a different kind of refreshment. As such, these canned cocktails specifically appeal to consumers who want to upgrade from hard seltzer or stray from their usual choice of beer or wine.
As Dharma Tamm, the president of Rogue Ales & Spirits, sees it, consumers are "looking for non-beer products in historically beer-centric occasions.” While many drinkers have found themselves satisfied with hard seltzers, F!VE Drinks Co. has the potential to appeal to those who are looking for a different kind of refreshment. As such, these canned cocktails specifically appeal to consumers who want to upgrade from hard seltzer or stray from their usual choice of beer or wine.
Trend Themes
1. Premium Ready-to-drink Cocktails - Canned cocktails made from high-quality ingredients that offer an easy and convenient drinking experience.
2. Non-beer Refreshment Alternatives - Innovative beverages that cater to consumers looking for a different type of refreshment in traditionally beer-centric occasions.
3. Disruptive Cocktail Packaging - Creative, portable and eco-friendly packaging solutions that offer a sustainable alternative to traditional glass bottles.
Industry Implications
1. Alcoholic Beverages - Opportunities for alcohol companies to capitalize on consumer demand for premium, ready-to-drink cocktails, and non-beer/non-wine refreshment options.
2. Packaging - Opportunities for packaging companies to offer creative and eco-friendly solutions for canned cocktails, promoting portability and sustainability.
3. Hospitality - Opportunities for hotels, airlines, and restaurants to enhance their drink menus by offering high-quality, convenient canned cocktails that cater to customers' evolving tastes.
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