Raw Halo Now Features New Branding and Eco Packaging
Michael Hemsworth — August 9, 2019 — Lifestyle
References: rawhalo & conveniencestore
The shift away from single-use plastic is continuing to gain momentum, which is evident through new initiatives by brands like Raw Halo that is seeing them opt for alternative packaging varieties.
The vegan chocolate brand has unveiled a new branding identity along with packaging that is recyclable and plastic-free to further reinforce the ethical ethos of the product. The chocolate itself is sweetened with coconut sugar and made with other ethically-sourced plant-based ingredients, and comes in seven dark varieties as well as three mylk options.
Founder Meg Haggar spoke about the brand saying that, "At Raw Halo, we believe in everyday luxuries that benefit mind, body and spirit. That’s why our chocolate is designed to be better in every sense, for you and the planet. We’ve created a luxury chocolate bar that’s healthier, more natural and better quality, making better-made and better-for-you the new benchmark for premium chocolate.”
The vegan chocolate brand has unveiled a new branding identity along with packaging that is recyclable and plastic-free to further reinforce the ethical ethos of the product. The chocolate itself is sweetened with coconut sugar and made with other ethically-sourced plant-based ingredients, and comes in seven dark varieties as well as three mylk options.
Founder Meg Haggar spoke about the brand saying that, "At Raw Halo, we believe in everyday luxuries that benefit mind, body and spirit. That’s why our chocolate is designed to be better in every sense, for you and the planet. We’ve created a luxury chocolate bar that’s healthier, more natural and better quality, making better-made and better-for-you the new benchmark for premium chocolate.”
Trend Themes
1. Plastic-free Packaging - Brands are choosing eco-friendly alternatives to single-use plastic packaging, presenting an opportunity for sustainable packaging innovation.
2. Plant-based Ingredients - Growing demand for plant-based food products creates an opportunity for innovation in alternative ingredients and flavor profiles.
3. Ethical Branding - Brands are emphasizing their ethical values and promoting sustainable and conscious production practices, creating a space for disruptive innovation in ethical branding strategies.
Industry Implications
1. Consumer Packaged Goods - The shift towards sustainable and eco-friendly packaging is an opportunity for innovation in the consumer packaged goods industry.
2. Food & Beverage - Growing demand for plant-based and ethically-sourced food products presents opportunities for innovation in the food and beverage industry.
3. Luxury Goods - The trend towards ethical and sustainable production in luxury goods presents an opportunity for innovation in the luxury goods industry.
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