The LoveRaw M:lk Choc Bar Now Comes in Three New Varieties
Michael Hemsworth — January 8, 2022 — Marketing
References: eatloveraw & foodbev
The LowRaw M:lk Choc Bar is being expanded on by the brand in the UK to provide consumers with a way to enjoy some of their favorite flavors in a vegan-friendly way. The milk chocolate-inspired product will now be available in Smooth Choc, Orange and Caramel varieties which are all free from artificial ingredients, palm oil and gluten. The bars are available only from the brand as well as at select retailers at a price point of £1.69 each.
Co-Founder Manav Thapar commented on the recipe of the new LowRaw M:lk Choc Bar varieties saying, "By making these gluten-free as well as plant-based we’ve opened up the brand to a whole new audience, which allows us to continue our mission to make great tasting chocolate available to all."
Co-Founder Manav Thapar commented on the recipe of the new LowRaw M:lk Choc Bar varieties saying, "By making these gluten-free as well as plant-based we’ve opened up the brand to a whole new audience, which allows us to continue our mission to make great tasting chocolate available to all."
Trend Themes
1. Vegan Chocolate Bars - Expanding vegan product lines through plant-based ingredients provides a marketing edge for popular treats.
2. Gluten-free Confectionery - Eliminating gluten from traditional chocolate snacks addresses consumer demand and opens new marketing opportunities.
3. Clean Labels - Avoiding artificial ingredients offers consumers a healthier alternative to classic confectionery snacks.
Industry Implications
1. Food and Beverage - Offering more plant-based, gluten-free, and clean label products can help confectionery brands keep up with changing consumer preferences.
2. Health and Wellness - Expanding plant-based and gluten-free product lines helps health-focused brands continue to promote consumer well-being.
3. Retail - Increasing the number of unique and niche product offerings through exclusive distribution of new product innovations can improve sales and customer loyalty.
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