The Rakuten Big Game Campaign Revives Alicia Silverstone as Cher Horowitz
Laura McQuarrie — February 6, 2023 — Marketing
References: headlinesoftoday
With her virtual wardrobe and a trademark look, Cher Horowitz was a 90s fashion icon and shopping icon and now, Alicia Silverstone is reprising her most iconic role for the Rakuten Big Game campaign. Not So Clueless is a 30-second spot from the leading shopping platform and it puts a modern twist on the classic film from 1995.
This short spot is set to be shown during the first quarter of the Super Bowl and fans will delight in seeing Cher in a reimagined version of her classic yellow plaid suit by award-winning CFDA designer Christian Siriano.
The fun-spirited campaign is full of nostalgia as it reimagines the famous debate class scene, this time on the subject of "why everyone should shop Rakuten for the greatest savings."
This short spot is set to be shown during the first quarter of the Super Bowl and fans will delight in seeing Cher in a reimagined version of her classic yellow plaid suit by award-winning CFDA designer Christian Siriano.
The fun-spirited campaign is full of nostalgia as it reimagines the famous debate class scene, this time on the subject of "why everyone should shop Rakuten for the greatest savings."
Trend Themes
1. Nostalgia Marketing - Brands can tap into the emotional value of nostalgia by recreating iconic characters and themes from the past through modern campaigns.
2. Virtual Wardrobe Technology - Advancements in technology can provide customers with the ability to create virtual wardrobes, allowing for a personalized, immersive shopping experience.
3. Brand Collaborations - Collaborations between brands and designers can create unique and limited-edition collections that appeal to fans of both brands, generating hype and excitement.
Industry Implications
1. Fashion Retail - By integrating virtual wardrobe technology, fashion retailers can provide a fun and interactive experience for customers, increasing engagement and sales.
2. Advertising - Utilizing nostalgia marketing can help brands gain attention and increase brand loyalty by tapping into consumers' emotions and memories.
3. Entertainment - Brand collaborations can offer new opportunities for entertainment companies, such as creating limited-edition merchandise or experiences in partnership with popular brands.
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