The Squarespace 'Winona in Winona' Ad Promotes the Small City
Jana Pijak — November 30, 2020 — Marketing
References: WelcomeToWinona & youtube
The Squarespace 'Winona in Winona' ad stars actress and pop culture icon Winona Ryder -- known for her roles in titles like Stranger Things, Heathers and Beetlejuice. The ad aims to promote the small American city of the same name, with the people of Winona inspiring the star to create a photo series on www.WelcomeToWinona.com.
With the slogan, "a website makes it real," Squarespace allows users to get their website trial started for free. The platform makes web design easy for even the most novice of creators, featuring a variety of layouts, themes and custom brand identity options.
In the charming Winona in Winona ad, the actress showcases her finished website to a local police officer while hanging out on the side of a snowy road and under the city's welcome sign. The commercial first aired during the 2020 Super Bowl LIV event and spotlights the star as she pays homage to the quaint city that inspired her name.
With the slogan, "a website makes it real," Squarespace allows users to get their website trial started for free. The platform makes web design easy for even the most novice of creators, featuring a variety of layouts, themes and custom brand identity options.
In the charming Winona in Winona ad, the actress showcases her finished website to a local police officer while hanging out on the side of a snowy road and under the city's welcome sign. The commercial first aired during the 2020 Super Bowl LIV event and spotlights the star as she pays homage to the quaint city that inspired her name.
Trend Themes
1. Celebrity-inspired Advertising - Opportunity for brands to leverage the influence of celebrities to promote products and destinations.
2. Locally-focused Marketing - Opportunity for businesses to highlight specific cities and communities in their advertising campaigns.
3. Website Design for Novices - Opportunity for user-friendly website design platforms to cater to beginners in web design.
Industry Implications
1. Advertising - Opportunity for advertising agencies to create innovative campaigns that feature celebrities and highlight local communities.
2. Tourism - Opportunity for tourism boards and businesses to collaborate with celebrities and showcase unique destinations.
3. Technology - Opportunity for website design platforms to develop easy-to-use tools and templates for individuals with little to no web design experience.
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