Kashi's Simply Raisin Whole Wheat Biscuits Boast Zero Grams of Added Sugar
Laura McQuarrie — June 23, 2021 — Lifestyle
References: kashi & prnewswire
Kashi's Simply Raisin was newly launched as the brand's first-ever offering with zero grams of added sugar and it provides a nourishing way to start the day with 100% of the daily recommended serving of whole grains. The Simply Raisin biscuit cereal appeals to those who are conscious of their sugar consumption, plus it offers the benefits of seven grams of fiber and equal amounts of protein.
The balanced breakfast choice is only sweetened with fruit, sun-ripened California raisins, and cinnamon, and it shares the rich texture of crispy whole wheat biscuit cereal. Made with Certified Transitional wheat, the product helps to support farmers on their multi-year journey to becoming USDA certified organic, meaning their crops are grown without the use of genetically modified seeds or conventional synthetic pesticides.
The balanced breakfast choice is only sweetened with fruit, sun-ripened California raisins, and cinnamon, and it shares the rich texture of crispy whole wheat biscuit cereal. Made with Certified Transitional wheat, the product helps to support farmers on their multi-year journey to becoming USDA certified organic, meaning their crops are grown without the use of genetically modified seeds or conventional synthetic pesticides.
Trend Themes
1. Zero Sugar Cereal - The zero sugar cereal trend is disrupting the traditional cereal market, creating an opportunity for brands to offer healthier, low-sugar alternatives with natural sweeteners like fruits.
2. Organic Transitional Agriculture - The organic transitional agriculture trend creates opportunities for innovative businesses to support farmers in their journey to become USDA-certified organic, providing a potential new market for sustainable and organic products.
3. Fiber and Protein Boosted Cereals - As consumers become more health-conscious, fiber and protein boosted cereals are disrupting the breakfast industry, and offer a chance for businesses to develop new products that provide wholesome and satiating breakfast options.
Industry Implications
1. Cereal Industry - The cereal industry can take advantage of the zero sugar trend by creating new, innovative cereals that cater to health-conscious customers who want low-sugar alternatives.
2. Agriculture Industry - The organic transitional agriculture trend presents a disruptive opportunity for the agriculture industry to support farmers in their organic farming journey, providing a potential market for sustainable and organic products.
3. Health and Wellness Industry - The fiber and protein boosted cereal trend offers the health and wellness industry a chance to develop and offer breakfast options to customers who value wholesome, sustainable, and satiating foods.
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