Weetabix Baked with Lyle’s Golden Syrup Cereal is Nutritious
Michael Hemsworth — April 20, 2022 — Marketing
References: weetabix & talkingretail
The Weetabix Baked with Lyle’s Golden Syrup Cereal is arriving in the UK as a flavorful, high-fiber breakfast product for consumers to choose when seeking out a sensible yet satisfying way to satiate hunger. The cereal is crafted with the brand's signature wheat biscuits along with the namesake Lyle's Golden Syrup for the perfect amount of sweetness. The cereal, although flavorful, is HFSS-compliant to make it well-suited for the need's of today's consumer.
Head of Marketing at Weetabix Gareth Turner spoke on the inspiration behind the new Weetabix Baked with Lyle’s Golden Syrup Cereal saying, "Consumers are looking for products that hit the mark taste-wise, but also offer nutritional benefits. On top of this, brand partnerships are on the rise, with shoppers seeking authentic flavours and new experiences. So, it’s the perfect time to bring two huge British kitchen cupboard staples together to launch this new cereal, which offers a unique flavour combination, two exciting brands and a strong nutritional profile.”
Head of Marketing at Weetabix Gareth Turner spoke on the inspiration behind the new Weetabix Baked with Lyle’s Golden Syrup Cereal saying, "Consumers are looking for products that hit the mark taste-wise, but also offer nutritional benefits. On top of this, brand partnerships are on the rise, with shoppers seeking authentic flavours and new experiences. So, it’s the perfect time to bring two huge British kitchen cupboard staples together to launch this new cereal, which offers a unique flavour combination, two exciting brands and a strong nutritional profile.”
Trend Themes
1. High-fiber Cereal Products - The rise of demand for nutritious and satisfying breakfast options presents an opportunity to create and market more high-fiber cereal products.
2. Brand Partnerships - The growing trend of brand partnerships allows for new and exciting flavor combinations to be explored while also offering opportunities for cross-promotion and increased brand awareness.
3. Hfss-compliant Foods - The increasing demand for healthy yet flavorful foods presents an opportunity for the development and marketing of more HFSS-compliant cereals to cater to the needs of health-conscious consumers.
Industry Implications
1. Cereal Industry - The cereal industry can explore the potential of creating more high-fiber and HFSS-compliant cereal products, while also seeking out brand partnerships to introduce new and unique flavors.
2. Health Food Industry - The health food industry can take advantage of the growing demand for nutritious and satisfying breakfast options by developing and marketing more high-fiber and HFSS-compliant products.
3. Food Packaging Industry - With the rise of health-conscious consumers, the food packaging industry can explore the development of more sustainable and eco-friendly packaging options for high-fiber and HFSS-compliant cereal products.
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