These New Quaker Instant Quaker Oats Come in Two Flavors
Michael Hemsworth — July 28, 2022 — Marketing
References: quakeroats & brandeating
These new Quaker Instant Quaker Oats have been created by the brand as an indulgent option for consumers to choose for their next breakfast or even dessert. The cereals come in two flavors including Chocolate and Cookies & Cream, which are both crafted with whole grain oats along with premium chocolate or cookie ingredients, depending on the flavor. The products are both free from artificial preservatives and flavors with seven-grams of sugar per serving, while also offering the best benefits of oats including high fiber and protein.
The new Quaker Instant Quaker Oats cereals come as a more indulgent take on a classic breakfast time staple to keep consumers interested or even draw in curious foodies to the segment.
Image Credit: Quaker
The new Quaker Instant Quaker Oats cereals come as a more indulgent take on a classic breakfast time staple to keep consumers interested or even draw in curious foodies to the segment.
Image Credit: Quaker
Trend Themes
1. Indulgent Breakfast Cereals - Consumers are increasingly seeking indulgent breakfast cereal options beyond traditional flavors and ingredients, which presents the opportunity for brands to innovate in this space.
2. Health Conscious Desserts - As consumers become more health conscious, there is an opportunity to create and market desserts that are both indulgent and offer healthy benefits, such as the use of whole grains and protein-rich ingredients.
3. Premiumization of Convenience Foods - Brands can capitalize on the growing demand for premium and high-quality ingredients in convenience foods by offering indulgent options that are made with wholesome ingredients and free from artificial preservatives and flavors.
Industry Implications
1. Breakfast Cereal Industry - Brands can disrupt the breakfast cereal industry by introducing indulgent and flavorful options that combine traditional favorites with new and unique ingredients and flavors.
2. Convenience Food Industry - As consumers increasingly turn to convenience foods, there is an opportunity to offer premium and high-quality options that provide indulgent flavors and wholesome ingredients, satisfying the demand for both convenience and indulgence.
3. Dessert Industry - The dessert industry can benefit from the trend of health-conscious indulgence by creating products that have both the indulgent flavors and textures of traditional desserts but are made with wholesome and nutritious ingredients such as oats and nuts.
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