Quaker Heavenly Oats Will Arrive in Two Flavor Options
Michael Hemsworth — August 9, 2022 — Marketing
The Quaker Heavenly Oats are a new product from the PepsiCo-owned brand arriving to offer consumers an easy way to enjoy a decadent treat that's also lifestyle-conscious.
The new porridge pot lineup is non-HFSS to position it in line with the upcoming legislations coming into effect in the UK in October. The products, however, still maintain a decadent flavor experience that comes in two flavors including Caramel Fudge and Chocolate Orange, which feature dark chocolate flakes and fudge pieces, respectively.
Senior Brand Manager at Quaker Heather Doyle spoke on the new Quaker Heavenly Oats saying, "Convenience has become increasingly important as more people are on the move and people return to the office. Consumers are also looking for healthier breakfast choices that offer lots of flavours. Quaker ‘Heavenly Oats’ is the perfect solution as it’s a rich and deliciously tasty perfect portion of porridge.”
The new porridge pot lineup is non-HFSS to position it in line with the upcoming legislations coming into effect in the UK in October. The products, however, still maintain a decadent flavor experience that comes in two flavors including Caramel Fudge and Chocolate Orange, which feature dark chocolate flakes and fudge pieces, respectively.
Senior Brand Manager at Quaker Heather Doyle spoke on the new Quaker Heavenly Oats saying, "Convenience has become increasingly important as more people are on the move and people return to the office. Consumers are also looking for healthier breakfast choices that offer lots of flavours. Quaker ‘Heavenly Oats’ is the perfect solution as it’s a rich and deliciously tasty perfect portion of porridge.”
Trend Themes
1. Decadent Health-conscious Treats - Opportunity for brands to offer consumers indulgent products that also cater to their health-conscious lifestyles.
2. Non-hfss Alternatives - Brands can create non-HFSS options to comply with upcoming legislation and still deliver flavorsome and rich experiences.
3. Convenient Breakfast Foods - Innovative and tasty breakfast options that are convenient for people on the move and offer a variety of flavors.
Industry Implications
1. Food and Beverage - Opportunity for the food and beverage industry to offer on-the-go breakfast alternatives that are both tasty and healthy.
2. Snack Foods - Brands have the opportunity to create snacks that cater to health-conscious consumers looking for indulgent and flavorsome snacks.
3. Packaged Foods - The packaged food industry can offer easy-to-prepare breakfast options for consumers that are both convenient and flavorsome.
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