The New Fair Earth Farms Organic Salad Kits & Blends are Fresh
Michael Hemsworth — July 15, 2022 — Marketing
References: fairearthfarms & preparedfoods
The Fair Earth Farms Organic Salad Kits & Blends are a new lineup of products from the Boskovich Fresh Food Group subsidiary Fresh Prep to provide consumers with a healthful way to access fresh greens.
The products include triple-washed, ready-to-eat greens including Baby Arugula, Baby Spinach, Power Greens and Spring Mix for the Blends while the salads come in Honey Coconut Cashew and Superfood Crunch. Each of the products are packed with vitamins and minerals given the freshly prepared nature of each Blend or Salad.
The Fair Earth Farms Organic Salad Kits & Blends are packaged in compostable packaging instead of plastic, and printed with water-based inks. This packaging is patent-pending and promises to offer a great alternative to plastics.
The products include triple-washed, ready-to-eat greens including Baby Arugula, Baby Spinach, Power Greens and Spring Mix for the Blends while the salads come in Honey Coconut Cashew and Superfood Crunch. Each of the products are packed with vitamins and minerals given the freshly prepared nature of each Blend or Salad.
The Fair Earth Farms Organic Salad Kits & Blends are packaged in compostable packaging instead of plastic, and printed with water-based inks. This packaging is patent-pending and promises to offer a great alternative to plastics.
Trend Themes
1. Compostable Packaging - The shift towards compostable packaging opens up disruptive innovation opportunities for companies to reduce their environmental impact.
2. Ready-to-eat Greens - Convenient and healthy options like ready-to-eat greens are seeing increased demand, opening up disruptive innovation opportunities for companies in the health and wellness industry.
3. Water-based Inks - The use of water-based inks in packaging is a trend that aligns with growing consumer concerns around sustainability and presents opportunities for companies to differentiate their products through their packaging choices.
Industry Implications
1. Food Packaging - Companies within the food packaging industry have an opportunity to innovate and differentiate themselves by offering compostable packaging solutions to address growing consumer concerns around plastics.
2. Health and Wellness - Innovations in convenient and healthy food options like ready-to-eat greens are driving growth in the health and wellness industry, creating opportunities for new entrants and established players alike.
3. Printing - The shift towards water-based inks presents opportunities for companies within the printing industry to offer more sustainable printing solutions that align with growing consumer concerns around sustainability.
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