The Primo Aperitivo Collection Now Includes Two New Cocktails
Michael Hemsworth — December 1, 2021 — Marketing
References: primoaperitivo & foodbev
The Primo Aperitivo collection has been expanded by Mercury Spirits to provide consumers with a way to easily enjoy a number of different cocktails from the comfort of home. The collection now includes the Primo Aperitivo Americano and the Primo Aperitivo Sbagliato, which are both crafted with premium ingredients in the recipe. The cocktails come ready-to-pour and are being launched in the UK at Ocado at a price point ranging from £25.99 to £28.99.
Founder Filippo Previero commented on the new Primo Aperitivo collection saying, "We wanted to create a range of…authentic Italian Aperitivo cocktails that encapsulate and deliver a real Aperitivo experience that is accessible, enjoyable and unique to each drinker. It’s important for us to be innovative and bring “made in Italy” around the world but we have to be authentic and mindful of sustainability.”
Founder Filippo Previero commented on the new Primo Aperitivo collection saying, "We wanted to create a range of…authentic Italian Aperitivo cocktails that encapsulate and deliver a real Aperitivo experience that is accessible, enjoyable and unique to each drinker. It’s important for us to be innovative and bring “made in Italy” around the world but we have to be authentic and mindful of sustainability.”
Trend Themes
1. Ready-to-pour Cocktails - There is an opportunity for companies to create new and innovative ready-to-pour cocktails that cater to different tastes and preferences.
2. Premium Ingredients - The use of high-quality ingredients in cocktail recipes is becoming increasingly important, providing opportunities for companies to differentiate themselves and appeal to discerning consumers.
3. Home Cocktail Kits - Consumers are seeking ways to create professional-level cocktails at home, prompting opportunities for companies to create convenient, all-in-one home cocktail kits.
Industry Implications
1. Beverage - The beverage industry can innovate by creating a range of ready-to-pour cocktails using high-quality, locally sourced ingredients that cater to unique flavor profiles.
2. Retail - Retailers can capitalize on the growing preference for premium ingredients and ready-to-pour cocktails by offering a range of artisanal cocktail kits and accessories for at-home mixology.
3. Hospitality - Hotels, bars, and restaurants can incorporate ready-to-pour cocktails and home cocktail kits into their menus to provide a unique and convenient experience for customers.
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