Campari Soda is Now Available from the Brand in Premixed Bottles
Michael Hemsworth — August 11, 2021 — Marketing
Campari Soda is a classic aperitif cocktail that has been renowned for the nearly 100 years since it was created, so the brand has made a move to make it even more accessible with a new ready-to-drink option to try out. The drink is said to have the perfect balance of bitterness that the aperitif is known for along with the right level of effervescence to boot. The cocktail comes in premium glass bottles, boasts a 10% ABV and is being made available for purchase at 116 Waitress locations in the UK.
Campari Group UK Marketing Director Sandra Brunet spoke on the new premixed Campari Soda saying, "We’re so excited to be launching Campari Soda in the UK in a ready-to-drink format. This timeless classic is perfect to enjoy with friends and a staple for your picnic basket…The new, first of its kind Campari Soda RTD is a must-stock for retailers and a product we expect to fly off the shelves this summer.”
Campari Group UK Marketing Director Sandra Brunet spoke on the new premixed Campari Soda saying, "We’re so excited to be launching Campari Soda in the UK in a ready-to-drink format. This timeless classic is perfect to enjoy with friends and a staple for your picnic basket…The new, first of its kind Campari Soda RTD is a must-stock for retailers and a product we expect to fly off the shelves this summer.”
Trend Themes
1. Premixed Cocktail Trend - The popularity of ready-to-drink cocktails is on the rise, providing opportunities for brands to capitalize on the convenience and portability of these products.
2. Aperitif Cocktail Trend - The resurgence of aperitif cocktails in recent years could present opportunities for brands to innovate within this historically popular category.
3. Alcoholic Beverage Packaging Trend - The use of premium glass bottles for alcoholic beverages could continue to gain popularity as customer demand for high-end packaging grows.
Industry Implications
1. Alcoholic Beverage Industry - Brands in the alcoholic beverage industry could create and market more ready-to-drink cocktails to cater to consumers looking for convenience and unique flavors.
2. Packaging Industry - The packaging industry could collaborate with alcoholic beverage brands to create innovative and premium glass bottles and other packaging solutions to meet customer demand.
3. Hospitality Industry - Hotels, restaurants, and bars could offer a wider variety of ready-to-drink cocktails to cater to customers who want convenience and portability in their beverages.
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