Barack and Michelle Obama on Essence Magazine
lourdes sanchez bayas — December 2, 2008 — Social Good
References: essence & blog.themavenreport
President-elect Barack Obama and First Lady Michelle Obama grace the January 2009 double cover issue of Essence Magazine.
The double cover comes accompanied by a special 56-page spread with images of the future first family and the next occupants of the White House along with "thoughts, and commentary from Essence writers and photographers about what Barack Obama’s victory means to America” says The Maven Report.
Image Credits: Dance with Shadows|Dot Spotters
Implications - The significance of a magazine cover like this cannot be understated. Essence is a magazine aimed at African-American women that has been in existence for over 41 years. Can you imagine how a woman who was a subscriber from the beginning would feel seeing this in her mailbox 41 years after her first issue of the magazine? I can't. But I can enjoy it with a similar fervor.
The double cover comes accompanied by a special 56-page spread with images of the future first family and the next occupants of the White House along with "thoughts, and commentary from Essence writers and photographers about what Barack Obama’s victory means to America” says The Maven Report.
Image Credits: Dance with Shadows|Dot Spotters
Implications - The significance of a magazine cover like this cannot be understated. Essence is a magazine aimed at African-American women that has been in existence for over 41 years. Can you imagine how a woman who was a subscriber from the beginning would feel seeing this in her mailbox 41 years after her first issue of the magazine? I can't. But I can enjoy it with a similar fervor.
Trend Themes
1. Representation in Media - The double cover featuring Barack and Michelle Obama on Essence Magazine highlights the importance of representation in media, providing an opportunity for brands to cater to diverse audiences.
2. Celebrity Magazine Covers - The double cover of Essence Magazine featuring the Obamas showcases the enduring popularity and impact of celebrity magazine covers, presenting opportunities for brands to collaborate with influential figures.
3. Political Commentary - The special 56-page spread with thoughts and commentary about Barack Obama's victory in Essence Magazine presents opportunities for brands to engage with political discussions and align themselves with progressive values.
Industry Implications
1. Magazine Publishing - The double cover of Essence Magazine underscores the relevance and marketability of print magazines in the digital age, offering opportunities for innovation in publication formats and distribution strategies.
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3. Advertising and Branding - The Obama cover story in Essence Magazine presents an avenue for brands to capitalize on the cultural significance and public interest around the Obamas, creating impactful advertising campaigns and strategic brand partnerships.
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