BLK Dating App & Michelle Obama Launch a Voting Initiative
Grace Mahas — September 20, 2022 — Marketing
References: vote.civicnation.org
In an effort to shift the culture of voting and politics in the Black community and amplify the voices of Black voters, BLK, the largest dating and lifestyle app for Black Singles, launched its Election Center. It is part of Michele Obama's 'When We All Vote' initiative, a leading national, nonpartisan initiative to reduce racial and generational gaps in voting. To empower Black singles to take action through voting, the BLK Election Center serves as a digital hub before Black Voter Registration Day, advocating for their rights and ensuring their voices are heard.
“Democracy can often feel out of reach and out of touch, but we know it doesn’t have to be that way. With BLK’s new Election Center, we are bringing the fight for our democracy and real change in our communities to Black voters in a way that is empowering and engaging,” said Stephanie L. Young, Executive Director of When We All Vote. “Together, we will change the culture around voting and ensure our communities’ voices are heard in the midterm elections and beyond.”
“Democracy can often feel out of reach and out of touch, but we know it doesn’t have to be that way. With BLK’s new Election Center, we are bringing the fight for our democracy and real change in our communities to Black voters in a way that is empowering and engaging,” said Stephanie L. Young, Executive Director of When We All Vote. “Together, we will change the culture around voting and ensure our communities’ voices are heard in the midterm elections and beyond.”
Trend Themes
1. Black Voter Empowerment - There is an opportunity for dating apps to further support voting initiatives for underrepresented communities like Black voters.
2. Digital Voting Hubs - There is a trend of launching digital voting hubs for community engagement, which can be further explored by industries who want to boost voter participation.
3. Non-partisan Political Engagement - An opportunity for companies to engage in non-partisan political engagement and encourage voter registration without alienating a portion of their consumer base.
Industry Implications
1. Dating Apps - Dating apps have the potential to support voter initiatives and catalyze change in underrepresented communities, expanding their business beyond solely dating services.
2. Technology - Tech companies have an opportunity to invest in digital voting hubs to streamline voter registration and promote non-partisan political engagement for marginalized communities.
3. Non-profit - Non-profit organizations can partner with tech companies and dating apps to launch digital hubs or campaigns that raise awareness of voting rights for Black voters and encourages voting in upcoming elections.
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