Violife Expands Portfolio with the Launch of Le Rond Camembert Flavor
Grace Mahas — December 6, 2021 — Lifestyle
References: violifefoods & vegconomist
Violife -- the UK-based vegan dairy brand -- recently expanded its portfolio with the introduction of the new Le Rond Camembert flavor. The new soft cheese was launched just in time for the holidays and can be enjoyed hot, cold, baked, and fried. The delicious offering is 100% vegan and free from dairy, soya, gluten, lactose, nuts, preservatives and emulsifiers.
“At Violife, we’re proud to offer customers new flavours to be enjoyed with loved ones. As Le Rond can be cooked in whatever way people please – from being baked to fried, customers can get creative with their dishes and still be 100% confident that it is suitable for all. Having recently ventured into plant-based butter and cream, we’re committed to continue innovating the Dairy Alternatives category, and new flavours like the Le Rond Camembert prove our mission to provide customers with 100% vegan alternatives that can be enjoyed by everyone,” explained Bianca Harris, Senior Marketing Manager.
Image Credit: Violife
“At Violife, we’re proud to offer customers new flavours to be enjoyed with loved ones. As Le Rond can be cooked in whatever way people please – from being baked to fried, customers can get creative with their dishes and still be 100% confident that it is suitable for all. Having recently ventured into plant-based butter and cream, we’re committed to continue innovating the Dairy Alternatives category, and new flavours like the Le Rond Camembert prove our mission to provide customers with 100% vegan alternatives that can be enjoyed by everyone,” explained Bianca Harris, Senior Marketing Manager.
Image Credit: Violife
Trend Themes
1. Plant-based Cheeses - There is an opportunity for the development of more innovative plant-based cheese flavors and products.
2. Vegan and Allergy-free Foods - There is an opportunity for the creation of vegan and allergy-free versions of traditional dairy products.
3. Expansion of Dairy Alternatives Category - There is an opportunity for further expansion and innovation in the dairy alternatives category, such as the development of more plant-based butter and cream products.
Industry Implications
1. Food and Beverage - The food and beverage industry can innovate to provide more vegan and allergy-free alternatives to traditional dairy products.
2. Plant-based Foods - The plant-based foods industry can develop more innovative and delicious plant-based cheese products, such as the newly launched Le Rond Camembert flavor.
3. Health and Wellness - The health and wellness industry can support the development of vegan and allergy-free products that cater to different dietary needs and restrictions.
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