These Vegan Cheeses Aim to Be First Choices, Not Alternatives
Laura McQuarrie — November 22, 2022 — Lifestyle
References: juliennebruno & vegconomist
Julienne Bruno takes inspiration from traditional animal-based cheeses to create dairy-free and vegan cheeses that stand out for their exceptional quality. The company puts its own spin on classics like burrata with 'burella' and 'superstraccia,' its own take on stracciatella. The former, for example, makes the most of ingredients like organic soya milk (which has one of the highest natural proteins amongst beans) and organic coconut oil.
The London-based vegan cheese producer newly announced a £5 million funding round led by Cherry Ventures and it will be using the funding to create products that consumers choose for their quality rather than the fact that the products are dairy-free. As the company says, the aim is to create products that are the "first choice, not alternatives."
The London-based vegan cheese producer newly announced a £5 million funding round led by Cherry Ventures and it will be using the funding to create products that consumers choose for their quality rather than the fact that the products are dairy-free. As the company says, the aim is to create products that are the "first choice, not alternatives."
Trend Themes
1. Plant-based Cheese Market Growth - With the increased demand for plant-based cheeses that rival traditional animal-based cheeses, there is a growing opportunity for innovative businesses like Julienne Bruno's to capture more market share in the plant-based cheese market.
2. Ingredient Innovation - As more companies seek to create higher quality and more nutritious plant-based cheese options, there is a significant opportunity for ingredient innovation in the food industry.
3. Mainstream Plant-based Cheese Acceptance - As high-quality plant-based cheeses become more readily available and appeal to broader consumer tastes and preferences there is an opportunity for mainstream acceptance and disruption in the dairy industry.
Industry Implications
1. Plant-based Cheese Production - The plant-based cheese production industry as a whole has seen significant growth and can continue to disrupt the traditional animal-based cheese industry by producing high-quality, delicious and nutritious products that are no longer seen as just an alternative but a superior choice.
2. Investment in Plant-based Startups - With investment opportunities like Julienne Bruno's recent funding round, there is significant potential for the growth of investment in plant-based startup businesses, leading to increased innovation in the food and beverage industry.
3. Dairy Industry Disruption - As high-quality plant-based cheeses become increasingly popular and accessible, there is significant potential for disruption within the dairy industry and a shift towards plant-based cheese as a more sustainable and ethical choice.
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