The Kopparberg Premium Gin Has a Fresh, Zesty Flavor Profile
Michael Hemsworth — May 7, 2019 — Lifestyle
References: kopparberg & thespiritsbusiness
The Kopparberg Premium Gin is the latest libation from the brand that aims to deliver a fresh, crisp flavor profile for cocktail enthusiasts to enjoy.
The gin is double-distilled over a two week period and is infused with strawberry and lime flavor; this is the same as the brand's popular cider. The gin is made with lemon zest, juniper and coriander botanicals for a crisp finish that is in line with libation connoisseur demands.
The process behind the gin was described by Heading of Marketing Rob Salvesen who said, "Not many know that we brew and distill many other drinks in our brewery in Sweden and with over 10 years’ experience in distilling gin, as well as our success as flavor leaders here in the UK and around the world, it was an obvious decision for us to introduce Kopparberg Premium Gin in one of our most iconic flavors. This focus on flavor, combined with our premium fruit refreshment positioning is what we feel will set us apart from other pink gins on the market.”
The gin is double-distilled over a two week period and is infused with strawberry and lime flavor; this is the same as the brand's popular cider. The gin is made with lemon zest, juniper and coriander botanicals for a crisp finish that is in line with libation connoisseur demands.
The process behind the gin was described by Heading of Marketing Rob Salvesen who said, "Not many know that we brew and distill many other drinks in our brewery in Sweden and with over 10 years’ experience in distilling gin, as well as our success as flavor leaders here in the UK and around the world, it was an obvious decision for us to introduce Kopparberg Premium Gin in one of our most iconic flavors. This focus on flavor, combined with our premium fruit refreshment positioning is what we feel will set us apart from other pink gins on the market.”
Trend Themes
1. Premium Fruit-flavored Gins - Distilling gin with fruit flavorings and a premium positioning to attract cocktail enthusiasts.
2. Double-distilled Spirits - Employing a thorough double-distillation process to create high-quality, crisp-tasting spirits.
3. Flavorful Craft Cocktails - Meeting the demand for artisanal cocktails infused with unique and innovative flavors.
Industry Implications
1. Alcohol Beverage - The alcohol beverage industry can incorporate fruit flavorings and double-distillation techniques to create premium gin products.
2. Hospitality - The hospitality industry can take advantage of the demand for craft cocktails and unique gin offerings to attract consumers.
3. Foodservice - The foodservice industry can incorporate the Kopparberg Premium Gin into their beverage program, as it offers a fresh flavor and can set them apart from competitors.
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