Gordon’s Tropical Passionfruit Gin Offers an Aromatic Experience
Michael Hemsworth — March 15, 2022 — Marketing
References: gordonsgin & talkingretail
The Gordon’s Tropical Passionfruit gin is being launched by the brand in response to the popularity of its pink gin that will provide consumers with the perfect option to incorporate into their favorite recipes.
The spirit is aromatically mixed to make it perfect with soda or tonic while also being great in a number of cocktail recipes that need a bit of extra flavor. The spirit maintains a golden appearance to help differentiate it from clear and colored options presently on the market.
Head of Gordon's in the UK Jessica Lace commented on the new Gordon’s Tropical Passionfruit gin saying, "Following the success of Gordon’s premium pink distilled gin, this new innovation will continue to engage the interest of gin-drinkers as well as recruit a new audience into the category. Gordon’s Tropical Passionfruit distilled gin exudes passionfruit to perfection and is a fantastic option for people seeking new ways to enjoy their favorite G&T.”
The spirit is aromatically mixed to make it perfect with soda or tonic while also being great in a number of cocktail recipes that need a bit of extra flavor. The spirit maintains a golden appearance to help differentiate it from clear and colored options presently on the market.
Head of Gordon's in the UK Jessica Lace commented on the new Gordon’s Tropical Passionfruit gin saying, "Following the success of Gordon’s premium pink distilled gin, this new innovation will continue to engage the interest of gin-drinkers as well as recruit a new audience into the category. Gordon’s Tropical Passionfruit distilled gin exudes passionfruit to perfection and is a fantastic option for people seeking new ways to enjoy their favorite G&T.”
Trend Themes
1. Tropical Gin Flavors - There is a growing trend in the gin industry to add more tropical and fruity flavors in their products.
2. Golden Spirits - Golden spirits are becoming more popular as a way to differentiate them from the standard clear and colored options.
3. Multipurpose Spirits - There is an increasing demand for spirits that can be used in a variety of recipes and not just as a standalone drink.
Industry Implications
1. Alcohol - The alcohol industry can explore new tropical and fruity flavors in their products, as well as offer golden spirits to stand out in a crowded market.
2. Food and Beverage - The food and beverage industry can use multipurpose spirits as ingredients to add more flavor to their recipes.
3. Hospitality - The hospitality industry can create new cocktail recipes and experiences using tropical gin flavors and unique, golden spirits.
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