The Gordon’s Sicilian Lemon Distilled Gin is Aromatic
Michael Hemsworth — February 28, 2020 — Marketing
References: gordonsgin & foodbev
The Gordon’s Sicilian Lemon Distilled Gin is a new product announced by Diageo to offer consumers a distinctly Mediterranean-inspired spirit to enjoy in their favorite cocktail.
The spirit features a 37.5% ABV and is a refreshing take on the brand's classic London dry gin, and comes hot on the heels of the Gordon's Premium Pink Distilled Gin that launched in 2017. The gin is available from wholesalers now, while UK grocery availability will start in early March 2020.
Head of Gordon's Europe Jessica Lace spoke on the new spirit saying, "As consumers become more adventurous with their drinks choices and want to explore new flavors, there is an ever-increasing appetite for different styles of gin. We have spent a long time crafting Gordon’s Sicilian Lemon Distilled Gin to ensure we deliver the perfect balance of flavors. The result is an outstandingly zesty gin which delivers a zesty twist for consumers seeking new ways to enjoy their favorite G&T."
The spirit features a 37.5% ABV and is a refreshing take on the brand's classic London dry gin, and comes hot on the heels of the Gordon's Premium Pink Distilled Gin that launched in 2017. The gin is available from wholesalers now, while UK grocery availability will start in early March 2020.
Head of Gordon's Europe Jessica Lace spoke on the new spirit saying, "As consumers become more adventurous with their drinks choices and want to explore new flavors, there is an ever-increasing appetite for different styles of gin. We have spent a long time crafting Gordon’s Sicilian Lemon Distilled Gin to ensure we deliver the perfect balance of flavors. The result is an outstandingly zesty gin which delivers a zesty twist for consumers seeking new ways to enjoy their favorite G&T."
Trend Themes
1. Mediterranean-inspired Spirits - Creating spirits that showcase the unique flavors and aromas of the Mediterranean region, providing consumers with refreshing and exotic drink options.
2. Flavored Gins - Developing gins infused with innovative and unique flavors, offering consumers new and exciting taste experiences.
3. Adventurous Drinks Choices - Catering to consumers' desire to explore new and diverse drink options, providing them with a variety of flavors and styles to choose from.
Industry Implications
1. Alcoholic Beverages - Opportunities for distilleries and beverage companies to develop and market Mediterranean-inspired spirits, expanding their product offerings to capture new consumer segments.
2. Food and Beverage Retail - Creating a separate category for Mediterranean-inspired gins in grocery stores, allowing retailers to cater to the growing demand for unique and adventurous beverage options.
3. Hospitality and Tourism - Introducing Mediterranean-inspired cocktails in bars, restaurants, and hotels, enhancing the dining and drinking experiences for tourists and locals and creating a unique selling point for establishments.
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