From Fairytale-Themed Stores to Whimsical Window Displays
Tana Makmanee — July 19, 2013 — Business
While marketing a brand through print and campaigns is definitely one way to garner attention, decorating the actual retail store with imaginative designs will surely draw in consumers, which is why these whimsical retail spaces have utilized fantasy-like features to make a bold visual statement.
In this modern age, the retail experience has become much more than simply showcasing the types of clothing on display, rather it has become more about creating an overall experience and theme that people will remember long after they leave the store. By incorporating certain whimsical features such as colorful light displays, misshapen objects and exaggerated fairytale themes, these retail spaces are able to create a magical shopping experience that consumers will surely remember.
In this modern age, the retail experience has become much more than simply showcasing the types of clothing on display, rather it has become more about creating an overall experience and theme that people will remember long after they leave the store. By incorporating certain whimsical features such as colorful light displays, misshapen objects and exaggerated fairytale themes, these retail spaces are able to create a magical shopping experience that consumers will surely remember.
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