Cupshe Launches New Plus-Size Swimwear Range with Tabria Majors
Niko Pajkovic — July 6, 2022 — Social Good
References: ca.cupshe & retaildive
Beachwear brand Cupshe has announced the launch of its first-ever plus-size swim collection, which has been launched in collaboration with model and influencer Tabria Majors. The new collection, dubbed 'Cupshe x Tabria Majors,' draws directly from Major's personal style and borrows elements from Los Angeles graffiti art.
The Cupshe x Tabria Majors collection features 19 swimwear items in total, all of which are offered inclusive sizes ranging from oX to 3X. Majors is a fitting ambassador for the new line, especially considering she has a whooping 1.6 million Instagram followers.
“I never want to shy away from swimwear, so we combined bold colors, unique patterns, and textures, and unexpected color blocking in cheeky and conservative styles for showing off your body however you see fit,” said Majors in a recent press statement.
Image Credit: Cupshe
The Cupshe x Tabria Majors collection features 19 swimwear items in total, all of which are offered inclusive sizes ranging from oX to 3X. Majors is a fitting ambassador for the new line, especially considering she has a whooping 1.6 million Instagram followers.
“I never want to shy away from swimwear, so we combined bold colors, unique patterns, and textures, and unexpected color blocking in cheeky and conservative styles for showing off your body however you see fit,” said Majors in a recent press statement.
Image Credit: Cupshe
Trend Themes
1. Inclusive Swimwear - This trend highlights the opportunity for brands to cater to the diverse body types to boost industry growth.
2. Influencer Collaborations - This trend emphasizes the growing importance of influencer collaborations in helping brands connect with their target audience.
3. Personalized Collections - This trend showcases the demand for personalized collections that reflect a celebrity or influencer’s personal style to enhance customer loyalty and experience.
Industry Implications
1. Fashion - The fashion industry should be proactive in making clothing accessible to diverse body types to drive revenue growth and encourage inclusivity.
2. Influencer Marketing - The influencer marketing industry should continue to leverage influencer collaborations to enhance brand awareness and drive sales growth.
3. E-commerce - The e-commerce industry should invest in personalizing their collections and product lines to offer consumers unique shopping experiences that enhance their loyalty and satisfaction levels.
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