Lightlife's Fillets Were Made to Be Sold in the Fresh Meat Section
Laura McQuarrie — May 19, 2021 — Lifestyle
References: lightlife & businesswire
Lightlife is shaking up the plant-based product category with a first-of-its-kind fresh, breaded plant-based chicken product—the Plant-Based Chicken Fillets set themselves apart as a breaded plant-based chicken product designed to be sold in the fresh meat section. Powered by breakthrough innovation, the meatless product is described as "truly the most chicken-like products in the plant-based category today."
Lightlife is also introducing breaded Plant-Based Chicken Tenders, which are also non-GMO Project Verified, vegan certified and free from cholesterol or artificial flavors. These meatless alternatives are packed with protein, plus a familiar texture, color and taste. Both of the versatile chicken alternatives have the potential to be added to wraps, salads, sandwiches or other recipes, and the tenders are ready for dipping on their own.
Lightlife is also introducing breaded Plant-Based Chicken Tenders, which are also non-GMO Project Verified, vegan certified and free from cholesterol or artificial flavors. These meatless alternatives are packed with protein, plus a familiar texture, color and taste. Both of the versatile chicken alternatives have the potential to be added to wraps, salads, sandwiches or other recipes, and the tenders are ready for dipping on their own.
Trend Themes
1. Fresh Plant-based Meat - The breakthrough innovation of fresh, breaded plant-based chicken fillets indicates that the market for fresh plant-based meat products is ready for disruptive innovation.
2. Chicken-like Plant-based Products - Lightlife's Plant-Based Chicken Fillets are described as the most chicken-like product in the plant-based category, signaling that there is a demand for meat alternatives that closely mimic the taste and texture of meat.
3. Non-gmo Meat Alternatives - Lightlife's Plant-Based Chicken Tenders are non-GMO and vegan certified, indicating that customers not only want meat alternatives but also want them to be free from genetically modified ingredients.
Industry Implications
1. Plant-based Food Industry - The trend towards meat alternatives and Lightlife's new plant-based chicken fillets and tenders suggest that there is a growing demand for plant-based products, providing an opportunity for innovation and expansion in this industry.
2. Fresh Meat Industry - Lightlife's Plant-Based Chicken Fillets were designed to be sold in the fresh meat section, indicating that there may be a potentially disruptive market for plant-based products within the fresh meat industry.
3. Health Food Industry - Lightlife's Plant-Based Chicken Fillets and Tenders are free from cholesterol and artificial flavors, indicating that there may be an opportunity for innovation and expansion in the health food industry.
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