Wild Folk's Zero-Proof Cocktails Take Cues from Foraging
Laura McQuarrie — May 3, 2023 — Lifestyle
References: drinkwildfolk & ellecanada
Wild Folk specializes in creating ready-to-drink, botanically brewed, zero-proof cocktails with locally sourced ingredients.
With more people choosing to drink less alcohol or abstain altogether, there is a growing demand for non-alcoholic options that are both sophisticated and flavorful. Botanical cocktails, which feature natural and herbal ingredients, are seen as not just a healthier alternative to alcohol-based cocktails but also a more grown-up version of sugary sodas or juices.
Founder, chef and restaurateur Dalia Koren channeled her passion for gardening and foraging into unique varieties like the honey-forward Bee's Knees with herbaceous angelica root, or The Bitter Tongue, an Amaro mixer with a kick that lives up to its name. And Wild Folk’s canned options offer convenience for on-the-go consumers who want a refreshment that’s easy to enjoy anywhere.
With more people choosing to drink less alcohol or abstain altogether, there is a growing demand for non-alcoholic options that are both sophisticated and flavorful. Botanical cocktails, which feature natural and herbal ingredients, are seen as not just a healthier alternative to alcohol-based cocktails but also a more grown-up version of sugary sodas or juices.
Founder, chef and restaurateur Dalia Koren channeled her passion for gardening and foraging into unique varieties like the honey-forward Bee's Knees with herbaceous angelica root, or The Bitter Tongue, an Amaro mixer with a kick that lives up to its name. And Wild Folk’s canned options offer convenience for on-the-go consumers who want a refreshment that’s easy to enjoy anywhere.
Trend Themes
1. Botanical Cocktails - The rise of botanical cocktails as a healthier and sophisticated alternative to alcohol-based drinks is creating an opportunity for beverage companies to develop new products and expand their market.
2. Non-alcoholic Beverages - The growing demand for non-alcoholic options that are both sophisticated and flavorful is creating an opportunity for beverage companies to innovate in developing new zero-proof alternatives.
3. Convenience - The demand for convenient and on-the-go options is creating an opportunity for beverage companies to develop canned or bottled versions of non-alcoholic, botanically brewed cocktails.
Industry Implications
1. Beverage Industry - The beverage industry has an opportunity to create new, innovative, and health-conscious products to cater to the growing trend of non-alcoholic, botanically brewed cocktails.
2. Hospitality Industry - The hospitality industry can implement botanically brewed, non-alcoholic cocktails in their beverage offerings and cater to guests who want healthier and sophisticated alternatives to alcohol-based drinks.
3. Canning Industry - The canning industry can seize the opportunity to provide sustainable and convenient packaging for the growing demand of botanically brewed, non-alcoholic cocktails for on-the-go consumers.
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