Finlandia Botanical Comes in Two Distinct Flavor Options
Michael Hemsworth — July 13, 2021 — Marketing
The Finlandia Botanical vodka line is a new offering from the brand focused on delivering exceptional flavor for consumers to enjoy in their favorite recipes. The spirits come in two flavor options including Wildberry & Rose and Cucumber & Mint, which both feature a 30% ABV with 73-calories per serving. The vodkas are crafted with no added sugars or artificial sweeteners, while also features a naturally gluten-free recipe that has no artificial flavors in the mix.
Finlandia Vodka Global Master Mixologist Pekka Pellinen spoke on the new Finlandia Botanical vodka line saying, "Boasting the best Finnish nature has to offer, FINLANDIA BOTANICAL combines the versatility and mixability of vodka with the craftsmanship of botanical infusions in a way previously only associated with gin. Sipped in a spritz, on the rocks, or with tonic, the new expression will invoke the dreamy night-less nights of the Finnish summer.”
Finlandia Vodka Global Master Mixologist Pekka Pellinen spoke on the new Finlandia Botanical vodka line saying, "Boasting the best Finnish nature has to offer, FINLANDIA BOTANICAL combines the versatility and mixability of vodka with the craftsmanship of botanical infusions in a way previously only associated with gin. Sipped in a spritz, on the rocks, or with tonic, the new expression will invoke the dreamy night-less nights of the Finnish summer.”
Trend Themes
1. Infused Vodkas for Health-conscious Consumers - Opportunity for companies to create more health-focused options in the vodka market.
2. Blending Vodka and Gin Features - Opportunity for companies to create unique hybrid spirits with the mixability of vodka and the botanical infusions of gin.
3. Gluten-free and No Added Sugar Spirits - Opportunity for companies to cater to the growing demand for gluten-free and sugar-free drink options.
Industry Implications
1. Alcoholic Beverages - Opportunity for companies to continue innovating in the competitive alcoholic drinks market.
2. Food and Beverage - Opportunity for restaurants and bars to incorporate these unique infused vodkas into their cocktail menus.
3. Health and Wellness - Opportunity for companies to tap into the health-conscious consumer market with these all natural spirits.
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