Uber Eats' Eat Local Advertisement Reunited the Wayne's World Duo
Ellen Smith — February 3, 2021 — Marketing
Uber Eats' Eat Local advertisement reunited the Wayne's World duo, while featuring a celebrity cameo from Cardi B. Nearly 30 years after the film premiered, Uber Eats brought the pair, played by Mike Myers and Dana Carvey back together. Emphasizing 'local access' in the term local access radio, this ad helps to promote the idea of eating local through the food delivery app.
In addition to the nostalgic set and characters, this ad takes on a meta tone to playfully joke about common Super Bowl tropes. The pair joke about not using celebrity cameos, right before Cardi B appears to spread the message of eating local. Later in the ad, the characters hold adorable babies, and humorously utilize sex appeal.
Image Credit: Uber Eats
In addition to the nostalgic set and characters, this ad takes on a meta tone to playfully joke about common Super Bowl tropes. The pair joke about not using celebrity cameos, right before Cardi B appears to spread the message of eating local. Later in the ad, the characters hold adorable babies, and humorously utilize sex appeal.
Image Credit: Uber Eats
Trend Themes
1. Celebrity Cameos in Advertisements - Companies can utilize well-known celebrities in ads to increase brand awareness and promote a message.
2. Nostalgia as a Marketing Tool - Brands can tap into consumers' emotions and memories by using nostalgic elements in ads to increase engagement and positive associations.
3. Humor and Meta Advertising - Meta and humorous advertising can create brand affinity and positive associations, especially when used in unexpected ways.
Industry Implications
1. Food Delivery Services - Food delivery services can use creative advertising to differentiate themselves and promote local and sustainable food options.
2. Entertainment - Film and entertainment industries can leverage nostalgia and fan culture to promote new releases and engage with audiences.
3. Marketing and Advertising - Marketing and advertising industries can explore creative and unexpected ways to capture audience attention and create positive brand associations.
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