Swish Beverages' Pink Party Rosé with Bubbles is Packed Like Champagne
Laura McQuarrie — August 18, 2017 — Lifestyle
References: swishbev & bevindustry
As an alternative to the way bottles of rosé are typically packaged, Swish Beverages launched its Pink Party Rosé with Bubbles in 750-ml champagne bottles. The sparkling rosé is described as bright and medium-bodied, "with notes of honeydew and cantaloupe" and 12% ABV.
The Pink Party Rosé boasts a bold, minimalist label like Swish Beverages' full assortment of Millennial-targeted alcoholic beverages. It notes that its new Pink Party Rosé with Bubbles was created because its young consumers "deserve to celebrate being an adult that is alive on this planet."
As with its new Pink Party Rosé, Swish Beverages also makes another occasion-specific wine bottle that's comically labeled as the 'Family Time is Hard Pinot Grigio.'
The Pink Party Rosé boasts a bold, minimalist label like Swish Beverages' full assortment of Millennial-targeted alcoholic beverages. It notes that its new Pink Party Rosé with Bubbles was created because its young consumers "deserve to celebrate being an adult that is alive on this planet."
As with its new Pink Party Rosé, Swish Beverages also makes another occasion-specific wine bottle that's comically labeled as the 'Family Time is Hard Pinot Grigio.'
Trend Themes
1. Alternative Rosé Packaging - Disruptive innovation opportunity: Explore creative and unique ways to package rosé to attract a younger audience.
2. Millennial-targeted Alcoholic Beverage - Disruptive innovation opportunity: Develop alcoholic beverages specifically designed to cater to the preferences and lifestyles of millennials.
3. Occasion-specific Wine Bottles - Disruptive innovation opportunity: Create wine bottles with comical and relatable labels that resonate with consumers looking for a lighthearted and unique experience.
Industry Implications
1. Alcoholic Beverages - Disruptive innovation opportunity: Introduce innovative packaging and products to the alcoholic beverages industry, targeting a younger consumer base.
2. Wine Industry - Disruptive innovation opportunity: Transform the traditional wine industry by developing occasion-specific wine bottles and appealing to younger demographics.
3. Beverage Packaging - Disruptive innovation opportunity: Innovate in beverage packaging by exploring new ways to package and present alcoholic beverages to captivate consumers' attention.
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