This Kiwi Dragon Fruit IPA Pairs Perfectly With 'White Castle' Sliders
Rahul Kalvapalle — April 22, 2023 — Lifestyle
References: evilgeniusbeer & breweriesinpa
The Evil Genius Beer Company based in Philadelphia has teamed up with burger chain brand White Castle in order to create a delicious new dragon fruit IPA that is unsurprisingly positioned as the ideal beer to be paired up with White Castle's iconic sliders.
The 'Main Character Energy' beer is a hazy kiwi dragon fruit IPA that offers a tropical flavor profile as well as a recognizable layer of citrus, with the beer brewed with a combination of Strata and Simcoe hop varieties. This beer follows on the heels of the 'It Hits Different' tangerine IPA that Evil Genius and White Castle previously collaborated on.
This unique and flavorful kiwi dragon fruit IPA is available in keg format for drinking and dining establishments, as well as six-packs for canned purchase in stores.
Image Credit: Evil Genius Beer Company
The 'Main Character Energy' beer is a hazy kiwi dragon fruit IPA that offers a tropical flavor profile as well as a recognizable layer of citrus, with the beer brewed with a combination of Strata and Simcoe hop varieties. This beer follows on the heels of the 'It Hits Different' tangerine IPA that Evil Genius and White Castle previously collaborated on.
This unique and flavorful kiwi dragon fruit IPA is available in keg format for drinking and dining establishments, as well as six-packs for canned purchase in stores.
Image Credit: Evil Genius Beer Company
Trend Themes
1. Burger-paired Beers - An opportunity for breweries to collaborate with fast food chains to create unique beer flavors specifically designed for pairing with their menu items.
2. Fruit-infused Ipas - An opportunity for breweries to experiment with fresh fruit, creating unique flavor profiles that can appeal to consumers looking for a tropical or citrusy twist on traditional IPAs.
3. Collaboration Beers - An opportunity for brands to collaborate and create limited edition beers to generate buzz and create hype around their products.
Industry Implications
1. Breweries - Breweries can capitalize on current trends by experimenting with new and unique beer flavors- such as fruit-infused or burger-paired- to appeal to consumers looking for something different.
2. Fast Food Chains - Fast food chains can expand their offerings and appeal to a wider demographic by collaborating with breweries to create limited edition beer flavors designed to be paired with their menu items.
3. Retailers - As fruit-infused IPAs and collaboration beers continue to grow in popularity, retailers can capitalize by offering a diverse selection of craft beers to meet the demands of consumers looking for unique and interesting options.
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