These Two Trees Beverage Flavored Whiskeys are Premium
Michael Hemsworth — July 20, 2021 — Marketing
References: twotreesdistilling & drugstorenews
These new Two Trees Beverage flavored whiskeys are an upcoming lineup of spirits for consumers looking to celebrate the holidays this year with some seasonally inspired flavors. The flavored spirits come in the form of the Pumpkin Spice and the Peppermint varieties, which both maintain a 35% ABV and come in 750ml bottles. The drinks are crafted using specific grains and wood varieties that have been evenly toasted to char levels to help impart a rich flavor profile for drinkers to enjoy.
Two Trees Beverage CEO Chad Single spoke on the process behind creating the Two Trees Beverage flavored whiskeys further saying, "Unique product varieties such as these tend to expand category sales vs cannibalizing existing sales. Our exclusive and proprietary process delivers exceptional taste on a consistent basis with differentiation that consumers cannot find anywhere else."
Two Trees Beverage CEO Chad Single spoke on the process behind creating the Two Trees Beverage flavored whiskeys further saying, "Unique product varieties such as these tend to expand category sales vs cannibalizing existing sales. Our exclusive and proprietary process delivers exceptional taste on a consistent basis with differentiation that consumers cannot find anywhere else."
Trend Themes
1. Seasonally Flavored Spirits - There is a growing demand for seasonally flavored spirits, creating an opportunity for craft distilleries to innovate and offer unique flavors based on the changing seasons.
2. Premium Flavored Whiskey - The popularity of Two Trees Beverage's flavored whiskeys suggests an opportunity for premium, flavored whiskey makers to experiment with new flavors that can attract new audiences.
3. Proprietary Flavors and Processes - In order to stand out in the crowded spirits market, companies can create proprietary processes and flavors that differentiate them from other brands and appeal to consumers looking for unique experiences.
Industry Implications
1. Craft Distilleries - Craft distilleries can capitalize on the trend of seasonally flavored spirits by creating unique and innovative spirit collections that revolve around specific holidays or seasons.
2. Premium Whiskey Makers - Premium whiskey makers can leverage the success of Two Trees Beverages and explore new ways to offer high-quality flavored whiskey using unique blends and processes.
3. Beverage Industry - The growing popularity of seasonally flavored spirits highlights an opportunity for the beverage industry to create unique spirit collections that cater to consumers' demands for new and innovative flavors.
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