Philippe Bordonado Design Crafts Cardboard Pyramids for Third Dynasty Wines
Susan Keefe — December 7, 2011 — Lifestyle
References: philippebordonado & packagingoftheworld
In most circles, wine in a box is considered a little less than classy, but this intriguing packaging concept by Philippe Bordonado Design may save these cardboard wine dispensers from further ridicule. Entitled Third Dynasty, this design concept looks to the pyramids for inspiration, boasting a memorable triangular silhouette. The sumptuously royal color palette of black and deep purple give this clever container an undeniable level of sophistication.
Making your lush-like tendencies appear much more suave, Philippe Bordonado Design has created one boxed wine to be proud to bring to a party. If you thought boxed wine was for desperate coeds and cheap booze hounds guess again, because if this design concept come to fruition boxed wine may become standard.
Injected with incredible prowess and a classiness rarely found in cardboard structures, Third Dynasty packaging will leave a lasting, opulent impression.
Making your lush-like tendencies appear much more suave, Philippe Bordonado Design has created one boxed wine to be proud to bring to a party. If you thought boxed wine was for desperate coeds and cheap booze hounds guess again, because if this design concept come to fruition boxed wine may become standard.
Injected with incredible prowess and a classiness rarely found in cardboard structures, Third Dynasty packaging will leave a lasting, opulent impression.
Trend Themes
1. Boxed Wine Reinvention - Traditional boxed wine packaging is being redesigned to improve its visual appeal and bring a luxurious packaging experience to the consumers.
2. Triangle-shaped Containers - Using geometric shapes like triangles create a unique look and feel of the wine packaging that will attract consumers' attention.
3. Elevated Aesthetic Packaging - Wine packaging can elevate its aesthetic appeal using royal colors paired with unique structures to evoke a luxurious and opulent impression.
Industry Implications
1. Beverage Packaging - The beverage packaging industry can explore the use of unconventional shapes and colors to reinvent traditional, cheap packaging solutions into high-end, luxurious ones.
2. Wine Industry - The wine industry can use innovative packaging to increase the appeal of boxed wines and dispel the stigma of boxed wine being associated with low quality or low taste.
3. Design Industry - There is an opportunity for designers to think outside the box and create high-end packaging concepts to elevate the perception of boxed wines and other similar consumer goods.
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