Pinterest Added New Software Tools to Empower Creatives
Daniel Johnson — April 29, 2020 — Tech
References: about.pinterest & mobilemarketer
Pinterest recently added a number of software tools that will help people create content on its platform. The software tools make the platform compatible with a number of different platforms inclduding Adobe Spar, Over, PicMOnkey, and Canvana. Creatives can now use those various platforms to edit and publish content for Pinterest. The tools can be used to create multimedia experiences that accompany recipes, DIY projects, kids' activities, and more.
The addition of the software tools is in line with the platform's new brand strategy, of fostering a creative environment. Providing creatives with tools allow them to produce better conetne that users are more likely to engage with. Additionally, advertisers may be more interested in the Pinterest platform if it has high quality, engaging content, that attracts more viewers.
Image Credit: Pinterest
The addition of the software tools is in line with the platform's new brand strategy, of fostering a creative environment. Providing creatives with tools allow them to produce better conetne that users are more likely to engage with. Additionally, advertisers may be more interested in the Pinterest platform if it has high quality, engaging content, that attracts more viewers.
Image Credit: Pinterest
Trend Themes
1. Multimedia Content Creation - The addition of software tools on platforms like Pinterest opens up opportunities for creatives to produce interactive and engaging multimedia content.
2. Cross-platform Compatibility - The integration of different software tools on Pinterest allows creatives to work seamlessly across various platforms, expanding their reach and audience.
3. Enhanced Brand Strategy - By empowering creatives with software tools, Pinterest can position itself as a platform that prioritizes high-quality content, attracting more users and advertisers.
Industry Implications
1. Social Media - The rise of multimedia-compatible social platforms like Pinterest presents opportunities for social media companies to enhance user engagement through interactive content.
2. Content Creation - The integration of software tools on platforms like Pinterest creates disruptive innovation opportunities for the content creation industry to develop interactive and multimedia content.
3. Digital Advertising - Digital advertisers can leverage the availability of software tools on platforms like Pinterest to create and deliver more engaging and visually appealing advertisements.
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