Lady M Bon Bon Takes Inspiration from Lady M's Cake Flavors
Laura McQuarrie — February 10, 2021 — Lifestyle
References: ladym & foodbusinessnews.net
Cake brand Lady M is introducing Lady M Bon Bon as a colorful selection of sweet treat inspired by the brand's own cake flavors. The collection promises to treat cake lovers in a new way, as they will be able to bite into Passion Fruit Pearls to be reminded of Lady M's Passion Fruit Mille Crêpes or Strawberry Shortcake Gummies, which draw from the flavors of Strawberry Shortcake. There are also other fun candies and confections to discover in a range of different flavors and textures, such as marshmallows, cookie puffs and roasted almonds enrobed in crème brûlée chocolate.
The candies are packaged in white tin boxes that are perfect for gifting, especially as they can be bought in sets of three, five or eight.
The candies are packaged in white tin boxes that are perfect for gifting, especially as they can be bought in sets of three, five or eight.
Trend Themes
1. Cake-inspired Confections - The Lady M Bon Bon collection introduces a new way for cake lovers to enjoy flavors in a range of different textures, presenting an opportunity for confectionery companies to similarly explore expanding their product lines by incorporating inspiration from other types of food.
2. Creative Gifting Options - The white tin boxes of the Lady M Bon Bon collection offer a visually elegant and gift-worthy presentation, suggesting an opportunity for companies to explore offering creative and high-end gifting options within their product lines.
3. Novelty Flavors and Textures - The Lady M Bon Bon collection includes a variety of fun, unique, and unexpected flavors and textures, presenting an opportunity for companies to explore introducing novel flavors and textures to stand out in crowded markets.
Industry Implications
1. Confectionery - The Lady M Bon Bon collection provides an example for confectionery companies to incorporate inspiration from other dessert or food genres and present their products in visually striking packaging to increase consumer appeal.
2. Gourmet Gifting - The Lady M Bon Bon collection's gift-worthy packaging provides an example for gourmet and luxury food companies to similarly introduce creative packaging and gifting options to add value and aesthetic appeal for consumers.
3. Food Innovation - The Lady M Bon Bon collection showcases the potential for new and unique flavor and texture combinations to attract consumer attention and expand product lines, serving as inspiration for food companies to continue exploring new flavors and textures.
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