The Hershey's Cookies 'N' Creme Campaign Boasts Stylized Shelves
Elena Rahman — February 16, 2022 — Marketing
References: hersheyland & strategyonline
The Hershey's Cookies 'N' Creme campaign introduces a stylized display to promote the decadent flavor in grocery and convenience channels. To support its Cookies 'N' Creme sub-brand, the chocolate company is investing in a bigger in-store presence through expressive visuals.
The new display designs feature a chocolate bar dropped into exploding creme, depicting the chocolate bar's delicious ingredients and flavors. According to Jorge Rivera, shopper marketing manager at Hershey Canada, the new marketing strategy follows basic high-impact principles to highlight branding and trigger impulse purchase behavior among consumers. Hershey is implementing its new visuals in roughly 1,000 stores across the country. This renewed support follows the launch of similar products from competitors like Mars and Mondelez.
Image Credit: Hershey
The new display designs feature a chocolate bar dropped into exploding creme, depicting the chocolate bar's delicious ingredients and flavors. According to Jorge Rivera, shopper marketing manager at Hershey Canada, the new marketing strategy follows basic high-impact principles to highlight branding and trigger impulse purchase behavior among consumers. Hershey is implementing its new visuals in roughly 1,000 stores across the country. This renewed support follows the launch of similar products from competitors like Mars and Mondelez.
Image Credit: Hershey
Trend Themes
1. Branded Displays - More companies are investing in creative and stylized in-store displays to provide a unique shopping experience.
2. Product Visualization - Businesses are using visual representations of their products to attract, engage and influence customers into making impulse purchases.
3. Marketing Strategy - Companies are realizing the importance of using visual marketing tactics to connect with customers and increase sales.
Industry Implications
1. Food and Beverage - Food and beverage companies are adopting more creative and unique marketing tactics to showcase their products and attract customers.
2. Retail - Retail companies are increasingly using visual displays to create a unique in-store experience and drive sales.
3. Marketing and Advertising - Marketing and advertising companies are embracing new and innovative visual marketing techniques to connect with customers and increase sales for their clients.
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