KitKat's Blindfold Chocolatory Doesn't Reveal the Flavors on Packaging
Laura McQuarrie — April 8, 2020 — Lifestyle
References: nestle.jp & soranews24
In Japan, KitKat is known for creating some of the most unique chocolate bar flavors and its new line, Blindfold Chocolatory, is designed to keep people guessing. The KitKat box features a design by illustrator Misaki Tanaka and depicts one person with their hands over the eyes of another, representing the blind tasting experience.
In the mystery box of chocolates, there are even more unique illustrations to discover, as each of the individually wrapped chocolates is only differentiated by imagery and not a description of its flavor. While some scenes depict people hanging clothes on a laundry line, others show people with their pets or significant other.
To create more of an experience and encourage more enjoyment of products, many food and beverage brands are turning to mystery product packaging.
Image Credit: KitKat
In the mystery box of chocolates, there are even more unique illustrations to discover, as each of the individually wrapped chocolates is only differentiated by imagery and not a description of its flavor. While some scenes depict people hanging clothes on a laundry line, others show people with their pets or significant other.
To create more of an experience and encourage more enjoyment of products, many food and beverage brands are turning to mystery product packaging.
Image Credit: KitKat
Trend Themes
1. Mystery Product Packaging - Creating a sense of excitement and surprise by not revealing the product descriptions on packaging.
2. Blind Tasting Experience - Offering a unique sensory experience by removing the ability to identify flavors before consuming.
3. Unique Flavor Varieties - Introducing unusual and unexpected flavor combinations to captivate consumers' taste buds.
Industry Implications
1. Food and Beverage - Implementing mystery packaging to enhance consumer engagement and enjoyment of products.
2. Confectionery - Exploring blindfolded tasting experiences to differentiate and attract customers with a sense of adventure.
3. Illustration and Design - Creating captivating and artistic packaging designs to enhance the mystery and intrigue of products.
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