The English Cheesecake Company is Rolling Out Festive Packaging
Michael Hemsworth — December 18, 2021 — Marketing
References: englishcheesecake & conveniencestore
The English Cheesecake Company is gearing up for the holiday season with a special festive packaging that will encourage consumers to get in the festive spirit. The packaging will be observed as a limited-edition launch for the brand's Luxury Vanilla Cheesecake with Lotus Biscoff and highlights it as a great option to pick up for guests to enjoy. The brand is also running a contest that could have consumers find a lucky ticket inside the box.
Sales Director at English Cheesecake Company Nic Cooke commented on the launch saying, "This year we are encouraging consumers to relax and ‘Leave dessert to us this Christmas’ and what better way than by giving customers a chance to win a cheesecake of their choice. Not only will the packs stand out on shelf during the festive period, but they also allow us to give something back to our loyal customers!”
Sales Director at English Cheesecake Company Nic Cooke commented on the launch saying, "This year we are encouraging consumers to relax and ‘Leave dessert to us this Christmas’ and what better way than by giving customers a chance to win a cheesecake of their choice. Not only will the packs stand out on shelf during the festive period, but they also allow us to give something back to our loyal customers!”
Trend Themes
1. Limited-edition Brand Packaging - The English Cheesecake Company's festive packaging highlights the power of limited edition branding
2. Contests and Giveaways - The contest by The English Cheesecake Company demonstrates the potential of using interactive promotions in marketing campaigns
3. Holiday-themed Product Offerings - The English Cheesecake Company's holiday flavors suggest the ability for companies to leverage seasonal trends for innovation opportunities
Industry Implications
1. Food and Beverage - The English Cheesecake Company's festive branding creates a distinctive competitive edge within the food and beverage industry
2. Retail - Retailers can leverage attractive packaging designs to draw in consumers and enhance the in-store shopping experience, as seen in The English Cheesecake Company's product launch
3. Marketing and Advertising - The English Cheesecake Company's contest highlights the potential of interactive promotions to boost brand awareness and recognition within the marketing and advertising industry
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