Cinnamon Toast Crunch Assembled a Seasonal Cin-Gerbread House Kit
Laura McQuarrie — November 29, 2023 — Marketing
References: shop.cinnamontoastcrunch & designtaxi
Cinnamon Toast Crunch is getting into the spirit of the season and helping cereal lovers do the same with the Cin-Gerbread House Kit, which puts a fun and festive twist on the classic gingerbread house. To bring attention to the all-new Gingerbread Toast Crunch cereal, the brand assembled a kit that uses the square cereal pieces as the shingles, creating a textured roof to cap off the cozy, decorative house design.
Within the kit, there are other essentials like Betty Crocker Cinnamon Toast Crunch icing to hold everything together and Cinnadust to put the finishing touches on the gingerbread structure.
Whether they create sweet or savory treats, brands are curating their own gingerbread kits that highlight their offerings in flavorful, inventive ways.
Within the kit, there are other essentials like Betty Crocker Cinnamon Toast Crunch icing to hold everything together and Cinnadust to put the finishing touches on the gingerbread structure.
Whether they create sweet or savory treats, brands are curating their own gingerbread kits that highlight their offerings in flavorful, inventive ways.
Trend Themes
1. Festive Cereal Houses - Brands are curating their own gingerbread kits that highlight their offerings in flavorful, inventive ways.
2. Seasonal Twist on Gingerbread - Cinnamon Toast Crunch created a gingerbread house kit using their square cereal pieces as shingles, providing a unique and playful twist on the classic tradition.
3. Creative Use of Cereal - The Cin-Gerbread House Kit showcases the creative potential of using cereal pieces as building materials for gingerbread houses, inspiring other brands to explore unconventional applications.
Industry Implications
1. Food and Beverage - Brands in the food and beverage industry can explore creating their own gingerbread kits to showcase their products and engage consumers in a fun and interactive way.
2. Cereal Manufacturing - Cereal manufacturers can leverage the popularity of gingerbread houses by developing gingerbread house kits that incorporate their cereal as a key component, introducing new products and extending their brand reach.
3. Baking and Confectionery - The trend of gingerbread house kits presents an opportunity for baking and confectionery companies to create unique and innovative products that allow customers to explore their creativity while incorporating their brand offerings.
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