You Choose How The Hoff Will Sign Your Poster
Cecilia Biemann — December 10, 2008 — Special
References: universalposter & buzzfeed
Looking for a unique gift idea?
The Universal Posters website is offering you the opportunity to decide what David Hasselhoff will say on the autographed photo poster you order.
What message would your friend or family member most like to get from The Hoff, posing as a sexy bare-chested surfing Santa, or a suave, cigar-smoking convertible driver in a pinstriped suit?
Implications - It used to be hard to get close to a celebrity, but with Twitter and the Internet, that challenge is diminishing. Celebs use the web as a medium for publicity stunts and as a way to boost their credibility even if it means making fun of themselves -- as it appears to be in this case. As this continues, it becomes effortless for the media, companies and celebs to reach consumers (and vice versa), which may lead to a society even more fixed on pop culture than it already is.
The Universal Posters website is offering you the opportunity to decide what David Hasselhoff will say on the autographed photo poster you order.
What message would your friend or family member most like to get from The Hoff, posing as a sexy bare-chested surfing Santa, or a suave, cigar-smoking convertible driver in a pinstriped suit?
Implications - It used to be hard to get close to a celebrity, but with Twitter and the Internet, that challenge is diminishing. Celebs use the web as a medium for publicity stunts and as a way to boost their credibility even if it means making fun of themselves -- as it appears to be in this case. As this continues, it becomes effortless for the media, companies and celebs to reach consumers (and vice versa), which may lead to a society even more fixed on pop culture than it already is.
Trend Themes
1. Personalized Celebrity Merchandise - The trend of personalized celebrity merchandise allows consumers to have a unique and customized connection with their favorite stars.
2. The Rise of Fan Engagement - Increasing opportunities for fans to directly engage with celebrities through personalized products opens up new avenues for fan-celebrity interaction.
3. Digital Disruption in Celebrity Culture - The use of digital platforms like Twitter and the Internet is disrupting traditional notions of celebrity-fan relationships, creating new opportunities for both parties.
Industry Implications
1. Merchandising - The personalized celebrity merchandise trend presents a disruptive innovation opportunity for merchandising companies to create unique and customized products for fans.
2. Social Media Platforms - Social media platforms like Twitter play a crucial role in enabling direct interaction between celebrities and fans, presenting opportunities for innovative fan engagement experiences.
3. E-commerce - The rise of personalized celebrity merchandise creates innovative opportunities within the e-commerce industry to offer customized products and experiences for fans.
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