Jose Cuervo is Creating Doppeldrinkers to Send to Loved Ones
Grace Mahas — November 18, 2020 — Marketing
References: cuervodoppeldrinker
Amid the global pandemic, many Americans are unwilling to travel this holiday season but to help friends and family cope with your absence, Jose Cuervo is giving fans the opportunity to send a life-sized cardboard ‘Doppeldrinker’ of themselves to friends and family. Plus, "with The Cuervo Doppeldrinker, there is also the added benefit for fans looking to avoid the dreaded holiday travel experience of being stuck in a middle seat, losing luggage or dealing with travel delays."
To get your hands on these hilarious life-sized, cardboard Doppledrinkers, fans can enter online by uploading a full-body photo of themselves holding their favorite beverage online and where you would like your Doppledrinker to be sent. If selected, Jose Cuervo will send your Doppeldrinker in time for the holidays.
Image Credit: Jose Cuervo
To get your hands on these hilarious life-sized, cardboard Doppledrinkers, fans can enter online by uploading a full-body photo of themselves holding their favorite beverage online and where you would like your Doppledrinker to be sent. If selected, Jose Cuervo will send your Doppeldrinker in time for the holidays.
Image Credit: Jose Cuervo
Trend Themes
1. Cardboard Stand-in Gifts - There is an opportunity to create more customizable and personalized cardboard stand-in gifts for various occasions such as birthdays or weddings.
2. Virtual Presence Solutions - There is an opportunity to develop virtual presence solutions that use technology to create realistic interactions between people who can't physically be together.
3. Brand Activations - There is an opportunity for brands to develop activations that allow consumers to feel connected and stay engaged during times when they may not be able to physically interact with loved ones.
Industry Implications
1. Alcohol - Alcohol companies could develop unique experiences and activations that allow consumers to stay connected with loved ones while enjoying their products.
2. Event Planning - The event planning industry could expand its services to include virtual presence solutions for clients who can't physically attend events.
3. Marketing and Advertising - Marketing and advertising agencies could create campaigns and activations that focus on creating connections and virtual interactions between people during times of physical distancing.
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