American Greetings' SmashUp Video Cards Feature Weird Al Yankovic
Laura McQuarrie — March 22, 2022 — Lifestyle
References: americangreetings & prnewswire
Comedy recording artist Weird Al Yankovic stars in a SmashUp video card from American Greetings that shares fun-filled greetings with fast-moving, hilarious content. Sending happy birthday wishes is more fun than before thanks to an over-the-top greeting experience that includes the recipient's name and age.
The video kicks off with a subdued Yankovic seated in a dark leather chair at a traditional desk, then a pop-up barbershop quartet joins, along with a gospel choir, balloons, confetti and a large personalized cake. The SmashUp experience can be had through the SmashUps app and Blue Mountain ecards app for iPhone and Android.
This personalized video card birthday greeting shares a performance of Happy Birthday to You, now in the public domain, as well as an original composition that's unmistakably by Yankovic.
The video kicks off with a subdued Yankovic seated in a dark leather chair at a traditional desk, then a pop-up barbershop quartet joins, along with a gospel choir, balloons, confetti and a large personalized cake. The SmashUp experience can be had through the SmashUps app and Blue Mountain ecards app for iPhone and Android.
This personalized video card birthday greeting shares a performance of Happy Birthday to You, now in the public domain, as well as an original composition that's unmistakably by Yankovic.
Trend Themes
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2. Celebrity Collaboration - Integrate celebrities or influencers into personalized video greetings to attract a wider audience.
3. Enhanced Greeting Experience - Incorporate augmented reality and other immersive technologies to bring personalized video greetings to life.
Industry Implications
1. Greeting Cards - Partner with recording artists and celebrities for personalized video greetings to enhance the traditional greeting card industry.
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3. E-commerce - Provide a broader range of video content for e-card and personalized greeting card selections for greater customization options and increased revenue.
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